India’s main QSR (fast service restaurant) chain Wow! Momo Meals has launched its 3 shops within the Metaverse. The three manufacturers named Wow! Momo, Wow! China and Wow! Hen are on ‘festemverse’—a brand new Metaverse platform curated to have a good time festivals of India throughout the yr.
The corporate claims that the launch of the three manufacturers on metaverse is first-of-its-kind within the Indian QSR area.
Join your weekly dose of what is up in rising expertise.
The Tiger World-backed outlet mentioned that ‘festemverse’ is on the market for android customers, and can quickly be prolonged to IOS gadgets. Customers can obtain ‘festemverse’ from the Play Retailer or Apple App Retailer and create their digital avatars. Customers may even be allowed to commerce on Metaverse shops and convert NFTs and redeem it on bodily shops.
Commenting on the announcement, CEO & Co-founder, Sagar Daryani, Wow! Momo Meals, mentioned, “It’s crucial to remain related and keep up to the mark at the moment; Metaverse is an funding for the longer term; while we’re launch companions for ‘Festemverse’ at the moment; our intention is to develop this and on the identical time even be a part of all the favored metaverse platforms.”
Murali Krishnan, CMO and co-founder at Wow! Momo mentioned, “To us Metaverse is a step that will get us nearer to the fashionable client. The nearer you might be to the patron, the stronger is your pull”.
Wow! Momo had raised INR 125 crores in September 2022 with an total valuation of INR 2,125 Crores. The corporate said that it goals to take the model throughout all main metros in addition to Tier-1 and Tier 2s cities over the following 24 months.
The multi-billion-rupee QSR chain was launched in August 2008, and at present has 490 shops in 23 Indian cities. Wow! Momo goals to enter over 100 cities quickly.
