The State of Cloud Computing in Europe and the UK

Just lately, the demand for telematic companies has been rising dramatically all around the world, and firms offering companies and promoting merchandise on-line elevated on the identical tempo. Public companies and governments have additionally needed to adapt their organizations to satisfy the elevated demand for on-line companies.

These days, within the change of products and companies, telematic channels play a crucial function, and the infrastructure supporting this change turns into a key ingredient in delivering complicated companies to folks, companies, and public organizations.

On this state of affairs, cloud computing applied sciences play a strategic function within the world financial system offering infrastructure and companies which are important to staying aggressive in a hypercomplex world financial system.

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This evolution is affecting all of the world’s main economies, albeit to totally different levels and with totally different traits as a result of specificities of the commercial, social, and regulatory programs of the totally different world areas.

However regardless of the variations between areas, the trail for the approaching years seems to be set. In accordance with Gartner:

By 2024, greater than 45% of IT spending on system infrastructure, infrastructure software program, utility software program and enterprise course of outsourcing will shift from conventional options to cloud. This evolution makes cloud computing one of the frequently disruptive forces in IT markets because the early days of the digital age.

Given the need that cloud applied sciences in at the moment’s economies be aggressive and proceed to broaden, we determined to supply an in-depth overview of the state of cloud computing throughout totally different areas of the world.

On this article, we’ll discover the state of cloud applied sciences in Europe, together with the European Union and the UK.

As we’ll clarify in additional element within the following sections, the adoption of cloud applied sciences is kind of heterogeneous amongst EU nations, however there may be one widespread trait shared by all European nations: Cloud computing applied sciences are topic to robust regulation. Because of this cloud infrastructure and repair suppliers should meet strict necessities for information safety, privateness safety, and sovereignty over infrastructure.

We’ll discover out the nations the place cloud applied sciences are most widespread amongst enterprises, how the adoption of cloud applied sciences is regulated in particular person nations, and the way Google is working to assist companies within the adoption of cloud applied sciences whereas complying with nationwide and worldwide rules.

Completely happy studying!

The State of Cloud Computing in Europe

In accordance with a current report by Eurostat, the statistics workplace of the European Union:

• 41% of European enterprises used cloud computing companies in 2021, primarily for e mail internet hosting and file storage within the cloud
• 73% of those enterprises used superior cloud companies associated to utility safety, enterprise database internet hosting, and use of computational platforms for utility improvement, testing, and debugging

From 2020 to 2021, there was a 5% general improve within the utilization of cloud companies in Europe.

The push to the cloud has a number of causes, and the search for larger effectivity is a major issue: As an alternative of making or increasing their very own expertise infrastructure, firms are accessing ready-made sources offered by third events on the cloud.

By adopting a cloud infrastructure, firms achieve state-of-the-art expertise with safety, scalability, and excessive efficiency. On the identical time, they keep away from the necessity to tie up sources, changing funding prices to working prices and gaining larger operational flexibility.

For small- and medium-sized enterprises and startups, cloud applied sciences open up new enterprise alternatives that have been merely inconceivable only a few years in the past. Certainly, massive investments in infrastructure and the hiring of extremely expert employees to handle that infrastructure are not necessities.

Nevertheless, whereas the Eurostat report reveals that greater than 98% of EU firms with 10 or extra staff/collaborators have web entry, solely 41% of them are utilizing cloud companies, with appreciable variations between particular person nations.

The chart under compares EU nations based mostly on the utilization of cloud companies amongst enterprises in 2020 and 2021. Sweden and Finland share the highest of the leaderboard with 75% of enterprises utilizing cloud companies in 2021, adopted by the Netherlands and Denmark with 65% and Italy with 60% of enterprises.

Intimately:

• Sweden (75%)
• Finland (75%)
• Netherlands (65%)
• Denmark (65%)
• Italy (60%)
• Eire (59%)
• Estonia (58%)
• Malta (57%)
• Belgium (53%)

Within the EU, cloud companies are most generally used within the info and communication business {and professional}, technical, and scientific sectors.

Wanting on the numerous firm sizes, it’s not shocking that the utilization of cloud companies is highest amongst massive firms, however with a great improve in adoption charges amongst medium and small firms as properly.

One other fascinating breakdown that’s helpful for understanding the state of the cloud market in Europe is the breakdown of the selection of cloud companies by service mannequin.

In Europe in 2021, the overwhelming majority of firms (94%) used SaaS (Software program as a Service) companies, together with e mail companies, workplace functions, finance or accounting functions, safety, ERP, CRM, and so on.

74% of enterprises used not less than one IaaS (Infrastructure as a Service) service, i.e., database internet hosting, file storage, or computing energy.

Final, 21% of European enterprises used PaaS (Platform as a Service) companies, which embrace cloud internet hosting companies for utility improvement, testing, and/or deployment.

A remaining fascinating distinction within the Eurostat report considerations the extent of dependence of enterprises on cloud companies. The Eurostat examine assumed that the larger the extent of sophistication of cloud companies utilized by enterprises, the larger the extent of dependence on cloud companies can be.

Based mostly on this assumption, the companies within the pattern have been divided into three classes based mostly on the kind of cloud companies used:

• Corporations utilizing primary cloud companies, equivalent to “e mail as a cloud service,” “workplace software program as a cloud service,” or “storage of information or computing energy to run enterprise’s personal software program.”
• Corporations utilizing intermediate cloud companies, equivalent to “finance or accounting software program utility as a cloud service,” “ERP software program utility as a cloud service,” or “CRM software program utility as a cloud service,” however not one of the subtle companies.
• Corporations utilizing superior cloud companies, equivalent to “safety software program functions,” “internet hosting enterprise’s databases,” or “computing platform offering a hosted setting for utility improvement, testing or deployment.”

Eurostat information present that 30% of the entire companies surveyed stated they use not less than one subtle cloud service. Within the adoption of those companies, Sweden (60%), Denmark (59%), Finland (57%), the Netherlands (56%), and Italy (48%) rank in that order.

European Regulation and Necessities for Cloud Service Suppliers

From Eurostat’s analysis, it’s clear that the adoption of cloud computing applied sciences amongst European firms is steadily rising, and this pattern is anticipated to proceed within the coming years.

Nevertheless, the adoption of cloud applied sciences in Europe wants to adapt to the necessities of information sovereignty, safety, and privateness, in addition to rules defending competitors.

In accordance with a 2020 whitepaper from the European Parliament:

One other rising concern for EU Member States is their lack of management over information produced on their territory. The worldwide public cloud market is at present largely dominated by US and Asian firms, and European governments and business gamers in Europe have grow to be involved about utilizing non-European information companies, given the expansive extra-territorial potential granted to U.S. regulation enforcement companies to acquire foreigners’ private information beneath the 2018 U.S. CLOUD Act. European governments have began to maneuver away from cloud options supplied by non-EU firms and to as a substitute deploy European-designed cloud options.

This attracts a very complicated aggressive panorama to which non-EU cloud infrastructure and repair suppliers should adapt to function out there.

To satisfy the digital sovereignty necessities set by the European Union “whereas enabling the following wave of progress and transformation for European organizations,” Google launched Google Cloud Sovereign Options and partnered with a number of European firms, together with T-Programs in Germany, S3NS in France, Minsait in Spain, and Telecom Italia in Italy:

Our Sovereign Options are designed to assist information, operational and software program sovereignty necessities, growing buyer management and transparency for delicate information transferring to the cloud. For instance, Sovereign Options can assist assist compliance with European rules equivalent to GDPR and authorized rulings equivalent to Schrems II.

All main cloud infrastructure suppliers are taking steps to make their services compliant with European rules. Amongst Google’s major opponents, each Microsoft and AWS adopted their very own applications to make sure information security, safety, and sovereignty.

Microsoft launched Microsoft Cloud for Sovereignty, enabling residency choices for your complete Microsoft Cloud, together with Microsoft 365, Dynamics 365, and Azure, whereas Amazon AWS ensures that organizations utilizing AWS cloud companies may be absolutely compliant with European rules.

Whereas that is the general state of affairs, it needs to be famous that the adoption of cloud computing isn’t rising on the identical price throughout totally different nations within the European Union.

The subsequent sections present breakdowns of the key EU markets. We’ll see what cloud companies are most generally utilized by enterprises, attempt to perceive the specificities of nationwide markets within the European context, and the way Google Cloud meets the peculiarities of particular person markets to supply cutting-edge applied sciences in compliance with native rules.

Cloud Computing in France

In accordance with Eurostat, France reveals a slight improve in cloud computing adoption amongst enterprises, rising from 27% of enterprises in 2020 to 29% in 2021. These are usually not very excessive values when in comparison with different European nations, however it’s nonetheless in keeping with the general progress.

Amongst French firms that used a number of cloud computing companies in 2021, primary companies equivalent to cloud storage companies (76%) and e mail within the cloud (67%) have the very best adoption price. Subtle companies are additionally extensively utilized by French firms, with 59% of enterprises utilizing database internet hosting companies.

Right here is the breakdown:

1. Fundamental companies
   • 67% use e mail companies within the cloud
   • 76% use cloud storage companies
   • 54% use workplace software program within the cloud
2. Intermediate companies
   • 44% use finance or accounting software program functions
   • 30% use CRM software program functions
   • 22% use computing energy for the enterprise’s personal software program companies
   • 31% use ERP software program functions
3. Subtle companies
   • 51% use safety functions
   • 59% use database internet hosting companies
   • 25% use cloud companies equivalent to platform for utility improvement, testing, or deployment

Regardless of not being among the many nations making the quickest dash to the cloud, the significance of cloud computing applied sciences is felt in France, not solely within the present market state of affairs but in addition in a future perspective. Specifically, the Autorité de la concurrence acknowledged that the digital sector is a precedence and launched an ecosystem survey whose outcomes can be made public in 2023:

The cloud due to this fact affords a number of benefits for shoppers, firms and public administrations, with straightforward and quick entry to computing sources. The cloud additionally permits for brand new kinds of work organisation, which has been notably helpful throughout the disaster attributable to the COVID-19 epidemic. This opinion comes at a time when the French and European cloud market is booming, with common annual progress anticipated to exceed 25% over the following few years, leading to sturdy value-creation challenges for the financial system. This progress within the cloud is accompanied by important assist from public authorities within the analysis and improvement of revolutionary applied sciences, with a purpose to assist the digitization of the financial system in addition to European and French business. The current nationwide plan to assist the French cloud business is an illustration of this.

In France, cloud computing applied sciences are the main focus of the federal government and public companies due to the influence they’ve — and can more and more have — sooner or later on the nationwide financial system. The French authorities allotted 1.8 billion euros to assist the French cloud ecosystem with the next targets:

• The achievement by French cloud service suppliers of a adequate technological and business base to be aggressive in at the moment’s key markets.
• The usage of trusted cloud (cloud de confiance) choices by authorities companies, massive enterprises, and strategic firms for his or her delicate information.
• The event of the French information financial system round information areas constructed on trusted cloud choices.

Google Cloud in France

The necessity to meet France’s sovereignty standards and cloud de confiance necessities utilizing essentially the most superior cloud applied sciences led to a partnership between Google Cloud and Thales, a French cybersecurity firm, to collectively present a trusted cloud providing:

Google Cloud’s companies, which can be enhanced and complemented with new improvements recurrently, will convey elasticity, agility and technological openness, enabling firms to innovate transparently and autonomously, with out vendor lock-in. Thales, a frontrunner in cybersecurity for greater than 40 years, will convey the required ensures of France’s sovereignty necessities by making certain the administration of encryption keys, entry, identities, and cyber menace monitoring with its Cybersecurity Operations Heart. Thales thus offers the degrees of belief and of safety required from French clients in order that they’ll migrate their most delicate functions to the cloud whereas sustaining management.

However there may be extra moreover the partnership with Thales. In response to considerations about safety and information sovereignty from French authorities, Google introduced the opening of its new cloud area in Paris. On that event, Anthony Cirot, Managing Director at Google Cloud France, wrote on the Google Cloud weblog:

At Google Cloud, we acknowledge that to be really world, we should be native too. This implies we should be as shut as attainable to our clients, their places, their rules, and their values.

And:

Designed to assist break down the limitations to cloud adoption in France, the brand new France area (europe-west 9) places uniquely scalable, sustainable, safe, and revolutionary expertise inside arm’s attain, in order that French organizations can embrace and drive digital transformation.

The brand new Cloud Area in Paris will permit enterprises and public administrations in France to host and “run their functions, retailer information domestically, and higher leverage real-time information, analytics, and AI applied sciences.”

This is a vital step in a booming market as a result of it establishes Google Cloud’s presence in France as being in compliance with French and European safety and sovereignty necessities:

Throughout Europe, firms of all sizes and in each business want to migrate their mission-critical workloads and information to the cloud. However regardless of the confirmed advantages of cloud—from agility to scalability to efficiency and innovation potential—many IT resolution makers have opted for lesser expertise capabilities as a result of lack of belief. Past highly effective, embedded safety capabilities, Google Cloud offers controls to assist meet your distinctive compliance, privateness, and digital sovereignty wants, equivalent to the flexibility to maintain information in a European geographic area, native administrative and buyer assist, complete visibility and management over administrative entry, and encryption of information with keys that you simply management and handle exterior of Google Cloud’s infrastructure.

The influence of Google Cloud on the French financial system can be appreciable. Latest analysis estimated 2.4 to 2.6 billion euros in GDP progress and 13,000 to 14,000 new jobs by 2027 (learn extra in regards to the influence of Google Cloud on the French financial system).

Cloud Computing in Germany

In accordance with the Eurostat report, Germany is among the fastest-growing nations within the adoption of cloud computing applied sciences in Europe, rising from 33% of enterprises utilizing cloud companies in 2020 to 42% in 2021.

However how does cloud computing adoption differ amongst German firms?

Eurostat information present that almost all of German enterprises use primary cloud companies, whereas a minority of enterprises use intermediate complexity companies. A good quantity of all of them use high-complexity cloud companies equivalent to database or utility internet hosting and safety functions.

Intimately:

1. Fundamental companies
   • 65% use e mail companies within the cloud
   • 61% use cloud storage companies
   • 55% use workplace software program within the cloud
2. Intermediate companies
   • 40% use finance or accounting software program functions
   • 21% use CRM software program functions
   • 25% use computing energy for the enterprise’s personal software program companies
   • 18% use ERP software program functions
3. Subtle companies
   • 48% use safety functions
   • 33% use database internet hosting companies
   • 23% use cloud companies equivalent to platform for utility improvement, testing, or deployment

Different researchers affirm the sturdy progress in demand for cloud computing companies in Germany. In accordance with a examine from ISG Supplier Lens™, demand for cloud computing companies is rising so quick that it’s going to account for greater than half of information middle capability by 2025:

The rising demand for cloud companies is pushed by the rising use of digitalization, mixed with the necessity for resilience and elevated agility in trendy enterprises. To enhance agility, enterprises are utilizing cloud applied sciences in information facilities and internet hosting and colocation amenities to allow the fast deployment of latest companies in essentially the most appropriate infrastructure. The demand for service assist has elevated, because the dealing with of such architectures and applied sciences is complicated and, generally, can’t be managed by in-house employees. Enterprises are investing much less in their very own {hardware} and counting on the pliability and scalability of cloud suppliers to cut back their capital expenditures.

From ISG’s report, the expansion of cloud computing drives the growth of digital networks and the development of digitization in Germany, as witnessed by the fast progress of information throughput of the DE-CIX node in Frankfurt, which elevated from 7.5 Tbit/s in January 2020 to over 14 Tbit/s in October 2022. That’s practically double in beneath three years.

Growing demand mixed with steadily reducing sources has led to larger consciousness of information middle development. Information middle power effectiveness is steadily bettering, and the ISG experiences that:

In 2020, the common Energy Person Effectiveness (PUE) worth was 1.63, however the common PUE worth of every new information middle is falling to 1.3 and under at present.

Google Cloud in Germany

Germany performs a significant function within the European and world financial system, so it isn’t shocking to see how a lot consideration Google is paying to the German market. Google’s first workplace in Germany opened in 2001, and by 2021, they employed 2,500 folks in 4 workplaces throughout Germany.

And in 2021, Google introduced an enormous funding program of 1 billion euros within the nation by 2030, together with the growth of the cloud area in Frankfurt, the introduction of a brand new cloud area in Berlin-Brandenburg with three zones, and a broad funding plan in renewable power:

With the growth of our Cloud Area in Frankfurt in a brand new Google-owned Hanau facility, a brand new Google Cloud area in Berlin-Brandenburg, and a broad funding plan in renewable power, our dedication is obvious: Google is investing in Germany’s potential and supporting the transition to a digital and sustainable financial system. Between now (2021) and 2030, this funding in digital infrastructure and clear power will whole roughly 1 billion euros.

Again in 2020, Google publicly introduced the purpose to run their enterprise on carbon-free power by 2030, aiming to supply cloud clients one of many cleanest clouds within the business whereas serving to Europe obtain its formidable local weather targets.

With that in thoughts, Google chosen ENGIE Deutschland as their carbon-free power provider in Germany:

That is the primary power provide of its variety in Europe, with a concentrate on sourcing carbon-free power for each hour of Google’s operations. Not solely will this new settlement draw the roadmap for the business and extra 24/7 carbon-free power contracts in Europe, but it surely offers our cloud clients with two extra areas the place they’ll decrease their carbon footprint. And importantly, by working with our power suppliers to rework how clear power is delivered to clients, Google is supporting the broader decarbonization of the German electrical energy grid.

That is an revolutionary partnership aimed toward selling using renewable power sources together with current carbon-free power, wind, photo voltaic, and next-generation applied sciences, additionally utilizing synthetic intelligence, with the specific purpose of transferring ahead with the event of superior infrastructure and clear power tasks, assist speed up digital transformation, and safe a sustainable future for German and European firms.

One other essential consider Google Cloud’s presence in Germany, as in the remainder of Europe, is the providing of cloud options that meet the EU necessities for safety, privateness, and digital sovereignty, with out compromising on performance or innovation. With this purpose, Google launched Cloud. On Europe’s Phrases:

As a part of this initiative, we’ll proceed to show our dedication to ship cloud companies that present the very best ranges of digital sovereignty, all whereas enabling the following wave of progress and transformation for Europe’s companies and organizations.

As a part of that initiative, Google and T-Programs introduced a partnership to construct a Sovereign Cloud providing in Germany for personal and public organizations.

Cloud Computing in Italy

In accordance with the Eurostat report, Italy stands among the many European nations the place cloud expertise adoption is transferring sooner. In 2021, 60% of Italian enterprises used not less than one cloud service.

The overwhelming majority of those enterprises use primary companies, equivalent to e mail internet hosting within the cloud (96%), however using extra superior companies can also be fairly widespread, with 70% of enterprises utilizing Safety software program functions.

Right here is the breakdown of cloud applied sciences adoption in Italy:

1. Fundamental companies
   • 96% use e mail companies within the cloud
   • 58% use cloud storage companies
   • 58% use workplace software program within the cloud
2. Intermediate companies
   • 52% use finance or accounting software program functions
   • 19% use CRM software program functions
   • 14% use computing energy for the enterprise’s personal software program companies
   • 20% use ERP software program functions
3. Subtle companies
   • 70% use safety functions
   • 39% use database internet hosting companies
   • 10% use cloud companies equivalent to platform for utility improvement, testing, or deployment

In accordance with the Cloud Transformation Observatory of Politecnico di Milano, in 2021 the cloud market in Italy was value 3.84 billion euros, a rise of 16% over 2020.

From the information collected by the Observatory, SaaS companies are not the driving drive within the nation. In 2021, the strongest progress was in PaaS (Platform as a Service), with a powerful +31% over the earlier 12 months, and IaaS (Infrastructure as a Service), with +23%.

These are important progress charges, though cloud adoption isn’t at all times paired with acceptable organizational measures. The Cloud Transformation Observatory factors out that 34% of firms report that they haven’t but accompanied this expertise journey with organizational change actions aimed on the IT division, equivalent to enriching the talents of current employees, strengthening the organizational construction with specialists in Cloud applied sciences, or reviewing the enterprise processes concerned.

Briefly, to take full benefit of the potential for progress and improvement supplied by the cloud, organizational modernization can also be wanted.

Relating to the service deployment mannequin, in Italy, Public and Hybrid Cloud collect the most important share of spending, with about 2.39 billion euros spent in 2021, a rise of 19% over 2020.

On this space, PaaS companies register the very best progress over 2021, reaching whole spending of 390 million euros, thus registering a +31% improve over 2020.

Nonetheless referring to the service deployment mannequin, Hybrid Cloud and Multi-Cloud methods are the most well-liked in massive enterprises, which on common use companies from 5 totally different suppliers.

In accordance with the Cloud Transformation Observatory report, the advantages for firms turning to cloud companies are quite a few and numerous:

There are various advantages: from elevated scalability, flexibility and portability of functions, to broader design agility associated to fast improvement, to decrease software program implementation and administration prices.

However which financial/manufacturing sectors are most affected by the expansion of cloud computing adoption in Italy?

Studying the information, plainly no sector is excluded, each in the private and non-private sectors.

Inside the non-public sector, the banking business stands out, with 64% progress in cloud computing funding:

Cloud Computing, which final 12 months was the realm of biggest focus by way of analysis and survey, this 12 months it’s the most continuously reported merchandise among the many prime 10 funding priorities, particularly by bigger banks (Picture supply: Rapporto ABI Lab 2022_)

If the adoption of cloud computing impacts a big portion of the non-public financial system, an actual cloud revolution may be anticipated within the public sector. To make sure the nation’s technological autonomy, safe management of information, and improve the resilience of digital companies, the Division for Digital Transformation and the Nationwide Cybersecurity Company drafted the Strategia Cloud Italia, together with “[t]he strategic tips for the migration path to the cloud of information and digital companies of the Public Administration”:

Migration to the Cloud permits Public Administrations to supply digital companies and safe, environment friendly and dependable technological infrastructure, in keeping with the rules of privateness safety, the suggestions of European and nationwide establishments, whereas sustaining the required ensures of the nation’s strategic autonomy, safety and nationwide management over information (Picture supply: Workforce per la Trasformazione Digitale)

Google Cloud in Italy

The thrill associated to the cloud within the nation pairs with the current opening of the new Google Cloud area in Milan (europe-west8) and the introduced opening of a second cloud area in Turin deliberate for the tip of 2022.

The brand new cloud area will allow Italian customers to retailer information and leverage the facility of “quick, dependable, and safe” cloud companies and to develop and deploy high-availability, low-latency functions from information facilities positioned in Italy. And all this with a cloud resolution that has been outlined as “the business’s cleanest cloud.”

The opening of the 2 new Cloud Areas, in partnership with TIM and Banca Intesa, was preceded and accompanied by a analysis from the College of Turin which calculated an induced impact that might be as excessive as 3.3 billion euros and 65,000 new jobs by 2025 for the Piedmont and Lombardy areas alone. And that is with out counting the structural results that the 2 new information facilities could have on your complete nationwide financial system and manufacturing system as firms undertake cloud infrastructure.

In accordance with Google:

The brand new Milan area goals to supply revolutionary public, non-public and hybrid cloud companies to assist Italian firms of all sizes and sectors speed up their digital transformation.

As well as, Google Cloud’s new information facilities will give a powerful increase to the modernization technique of the financial system that’s already underway and to the migration of infrastructure of private and non-private organizations in addition to non-public residents:

This new area represents a concrete step towards constructing local-level capability to satisfy the wants of the Italian digital financial system by way of information availability and residency, digital sovereignty and sustainability.

Shifting to the technical aspect, the brand new cloud area could have the commonplace Google Cloud companies: Compute Engine, Google Kubernetes Engine, Cloud Storage, Persistent Disk, CloudSQL, and Cloud Id.

As well as, Italian Google Cloud clients will profit from information residency management, default encryption, organizational insurance policies, and VPC service controls.

A strategic function of getting two cloud areas in Italy can be safety: Having two areas in the identical nation will permit Italian Google Cloud clients to have a replica native web site to make sure higher catastrophe restoration and excessive geographic availability.

Through the presentation convention of the 2 cloud areas held in Milan on June 15, Fabio Fregi, Google Cloud’s Nation Supervisor Italy, highlighted that:

Google is the one cloud supplier to have two areas in our nation, which makes it attainable to have two websites that may do catastrophe restoration for one another, and this can be a distinctive function in Italy that interprets into reliability and availability, in addition to safety.

However there’s extra than simply safety. Enrico Bagnasco, Government Director of Info Programs at Intesa Sanpaolo, pressured the significance of infrastructure scalability and information storage throughout the nation:

To have the ability to depend on sturdy infrastructure elasticity and pace of progress to accommodate enterprise wants and on the identical pace to have the ability to flip off and comprise prices, and thus be very versatile in value allocation, is essential for us, simply as it’s essential to have the information on the Italian territory as a result of for a financial institution, being a hyper-regulated establishment, the information side is a key situation.

Google Cloud’s presence in Italy isn’t restricted, nevertheless, to infrastructure. The opening of the 2 information facilities in Milan and Turin is an element of a bigger funding program (roughly $900 million) that focuses each on the creation of the cloud infrastructure and on high-level technical expertise that promote its adoption within the nation.

Even earlier than the opening of the Cloud Area in Milan, Google had launched three totally different coaching tasks:

• Opening Future: A portal devoted to digital coaching and improvement for SMEs, startups, college students, and academics, born from a collaboration between Google, TIM, and Intesa Sanpaolo.
• Google Cloud Professional: A free coaching program on cloud applied sciences, made in collaboration with TIM and open to your complete ecosystem of Italian builders. College students can observe three totally different academic tracks — Cloud Engineer, Cloud Architect, or Information Engineer — on the finish of which they’ll take an examination to acquire Google Cloud certification.
• Italia in Digitale: A mission devoted to digital coaching for SMEs and people. The programs supply an introduction to matters overlaying numerous facets of the digital financial system: digital advertising, information administration, communication with clients, beginning on-line companies, utilizing information evaluation instruments, and extra.

You’ll be able to learn extra in this Google Italy weblog submit.

Cloud Computing in Spain

Like all EU nations, Spain has seen a major improve within the variety of companies utilizing not less than one cloud computing service between 2020 (26%) and 2021 (31%).

Among the many 31% of enterprises using not less than one cloud computing service, the overwhelming majority use e mail internet hosting within the cloud (82%) and cloud storage companies (80%). The share of companies utilizing superior cloud companies can also be excessive, with 62% utilizing safety functions and 69% utilizing database internet hosting companies.

Intimately:

1. Fundamental companies
   • 82% use e mail companies within the cloud
   • 80% use cloud storage companies
   • 63% use workplace software program within the cloud
2. Intermediate companies
   • 40% use finance or accounting software program functions
   • 38% use CRM software program functions
   • 35% use computing energy for the enterprise’s personal software program companies
   • 33% use ERP software program functions
3. Subtle companies
   • 62% use safety functions
   • 69% use database internet hosting companies
   • 28% use cloud companies equivalent to platform for utility improvement, testing, or deployment

Eurostat’s information are confirmed by the European Fee’s DESI report (Digital Economic system and Society Index), which revealed that in 2021 Spain’s enterprises have been nonetheless lagging behind on new and superior applied sciences equivalent to cloud computing, with 27% of Spanish companies having adopted cloud applied sciences in contrast with the European common adoption price of 34%. You’ll be able to obtain the total report from the European Fee web site.

However as on the earth’s different main economies, there may be nice and rising curiosity in cloud applied sciences in Spain. Spanish authorities are conscious of the significance of digitization and the adoption of cloud applied sciences as sources and alternatives for the event and modernization of private and non-private organizations within the nation.

In accordance with Nubes, a mission supported by Asociación Española de Startups, the general public cloud market in Spain generated round 2.86 billion euros in income in 2020 — most of which got here from the Software program-as-a-Service phase, with round 1.06 billion euros (obtain the report right here).

Google Cloud in Spain

Again in 2020, Google Cloud and Telefónica introduced a brand new partnership to speed up digital transformation for Spanish firms. They offered a number of targets, together with the next:

• Increase the digitalization of firms, assist Spain’s public administration, and help the financial restoration of the nation post-COVID-19
• Launch a cloud area in Spain
• Collectively develop a portfolio of 5G options utilizing Google Cloud’s Cell Edge Computing platform

Then, in April 2022, Isaac Hernandez, Nation Chief at Google Cloud Spain, lastly introduced the opening of the Madrid cloud area (europe-southwest1) in partnership with Telefónica:

Designed to assist meet the rising expertise wants of Spanish companies, the brand new Madrid area (europe-southwest1) offers low-latency, extremely out there cloud companies with excessive worldwide safety and information safety requirements — all on the cleanest cloud within the business.

The brand new cloud area goals to create new digital transformation alternatives in compliance with native rules. It already meets authorities necessities for safety and sovereignty, which is especially essential in extremely regulated industries, equivalent to authorities, healthcare, and monetary companies:

Having a brand new area in Madrid helps take away these limitations to cloud adoption, permitting each Spanish companies and authorities entities to satisfy their availability, information residency, and sustainability wants in Spain whereas additionally accelerating their digital transformation.

Belief, safety, privateness, and sovereignty are must-haves for firms within the cloud computing market. To that finish, Google has additionally partnered with Minsait to collectively present Spanish organizations, private and non-private, with sovereign cloud options.

The partnership goals to construct enhanced trusted cloud companies for private and non-private organizations by encouraging innovation whereas maintaining essentially the most delicate information non-public, safe, and sovereign. The initiative was supported by the Ministry of Financial Affairs and Digital Transformation.

Google’s dedication in Spain is in depth. It additionally contains the event of latest expertise for the adoption of cloud applied sciences. As Isaac Hernandez experiences:

Google has already helped to coach greater than 1 million folks with our Develop with Google program in Spain, and we’ve got future plans to open a middle of excellence for cybersecurity in Malaga and assist the creation of the AI Lab Granada, in collaboration with Indra Minsait within the coming years.

Cloud Computing within the Netherlands

In accordance with Eurostat information, the adoption price of cloud computing applied sciences within the Netherlands is rising quick, rising from 53% of enterprises utilizing not less than one cloud service in 2020 to 65% in 2021.

In accordance with this information, the Netherlands ranks third amongst European nations by way of cloud expertise adoption price amongst enterprises.

However that’s not all. In accordance with Eurostat, the Netherlands additionally leads Europe within the adoption of subtle companies (equivalent to enterprise database internet hosting companies) with a powerful 78% of companies.

That is the breakdown:

1. Fundamental companies
   • 82% use e mail companies within the cloud
   • 81% use cloud storage companies
   • 72% use workplace software program within the cloud
2. Intermediate companies
   • 66% use finance or accounting software program functions
   • 49% use CRM software program functions
   • 28% use computing energy for the enterprise’s personal software program companies
   • 35% use ERP software program functions
3. Subtle companies
   • 64% use safety functions
   • 78% use database internet hosting companies
   • 30% use cloud companies equivalent to platform for utility improvement, testing, or deployment

The Netherlands is little question among the many nations on the forefront of digital transformation. In accordance with The Digital Economic system and Society Index (DESI 2022) report:

The Netherlands ranks third out of 27 EU Member States within the 2022 version of the Digital Economic system and Society Index (DESI). The nation has been a constant prime performer within the EU and is, regardless of its already excessive scores, nonetheless in a position to make progress in some key areas.

On common, Dutch companies rank properly above the remainder of Europe, particularly for the share of enterprises utilizing cloud applied sciences (60%), huge information (27%), and social media (49%).

Though there are nonetheless areas for enchancment, the Netherlands is among the many most superior nations in Europe — and the world — by way of cloud expertise adoption and digitization of the financial system and society (see additionally Dutch Digitalisation Technique 2.0).

Google Cloud within the Netherlands

Given the significance of the Netherlands within the European financial scene, it’s not shocking that by as early as 2016, Google had launched a brand new information middle in Eemshaven, within the Dutch province of Groningen, with an funding of 600 million euros.

Later, in 2018, Google introduced a 500 million euros campus growth; in June 2019, a additional growth of Eemshaven; and in 2020, a brand new web site in Middenmeer.

This brings Google’s whole funding in information facilities within the Netherlands to 2.5 billion euros.

As well as, Google says that its Dutch information facilities are dedicated to working all their information facilities on renewable power:

Since 2017, we’ve been matching all of our annual electrical energy consumption with 100% renewable power, and in 2020, we dedicated to working all our information facilities and campuses on carbon-free power 24/7 by 2030. To assist obtain this within the Netherlands, Google has agreements with wind farms in Delfzijl and Zeeland (Krammer and Bouwdokken) and a photo voltaic power park in Delfzijl Sunport for the acquisition of renewable power for the information middle.

Insights From the Dutch Cloud Group: Interview With Simon Besteman

Simon Besteman, Managing Director of the Dutch Cloud Group, shared with us an in-depth overview of the state of cloud computing within the Netherlands.

Concerning the DCC (Dutch Cloud Group)

Dutch Cloud Group (DCC) is a department group of the internet hosting and cloud sector, lately shaped as a merger of two department organizations:

• ISP Join, an affiliation of events lively in shared/internet hosting
• The opposite group was an affiliation of IT outsourcing firms

One journalist described it very properly: a membership of events that put hundreds of shoppers on one server, and the opposite a celebration that has hundreds of servers for one buyer.

The excellence between these two associations was overtaken by actuality — the market — as a result of numerous events turned concerned within the numerous facets of internet hosting. In 2020, DCC was created as a company with a few hundred members.

There isn’t a SBI code out there for internet hosting firms, so it’s tough to call a precise variety of lively firms in internet hosting within the Netherlands. When you host some buyer information in your server, are you an IT firm or a hoster?

DCC’s mission isn’t solely to make sure a wholesome sector, but in addition free and open web. DCC takes an lively function on this. A few hundred members, from the large ones within the business but in addition the smaller events.

DCC has members and companions. The companions are sometimes suppliers within the sector, who can talk with the sector by means of a partnership with DCC. This fashion, they’ll unfold their message. DCC is a spot the place these companions can attain all members in a straightforward manner — for instance, on the annual barbecue.

Companions are seen as sponsors. Some pay to be a associate; some share information in return and members can get free recommendation with them, which in fact contains the choice for members to grow to be a buyer of this associate.

What the DCC Does

The Dutch Cloud Group is lively in roughly 4 areas:

• Advocacy: The sector is busy transitioning from a younger and unregulated business to a closely regulated business — just like the telecom business. Consider good processes when reporting content material hosted by Dutch firms.
• Training by sector: There’s a excessive demand for younger, well-educated folks. A bachelor examine program has been arrange along with the Hogeschool Utecht. It’s arrange as a twin course; college students work 4 days within the workplace and at some point in schooling per week. Two programs: Community Engineering and Cloud Safety and Software program Growth.
• Information middle: DCC ensures the sharing of information. There are theme days each quarter, the place specialists from particular areas share information. There are additionally six totally different working teams wherein members but in addition companions work collectively in areas equivalent to safety, authorized affairs, sustainability, social duty, and so on. An instance of an initiative is Cloud for Ukraine, wherein Dutch internet hosting firms took over the internet hosting from Ukrainian firms freed from cost, in order that it merely stays out there — particularly if a metropolis is bombed.
• Group: Yearly DCC organizes a barbecue at Cloudfest (a significant occasion in Germany). Right here, the Dutch Night time is a superb occasion, the place about 500 folks come collectively to change information.

Hosters which have been round for some time — say, longer than 10–15 years. They generally connect nice worth to their very own servers, which may delay switching to a cloud resolution. For a lot of events, the change to the cloud is a alternative made based mostly on comfort and price, to Google Cloud, AWS, and even native non-public cloud options.

Variety of Corporations Utilizing DCC

Adoption within the Netherlands is fairly excessive, in Belgium it’s barely decrease. The cloud-first coverage is not simply one thing for big companies, however now additionally for SMEs.

In 2019, 75% of firms within the Netherlands with greater than 20 staff have been utilizing the cloud, and, in 2021, 93%. The COVID pandemic has helped quite a bit with this, equivalent to working from residence.

Highest Adoption Charges

Adoption is highest in enterprise companies/commerce. Training and non-profit are considerably behind the opposite sectors. The rationale for this can be that almost all of nonprofits are run by volunteers and infrequently there may be little information and funds out there to assist cloud aspirations. There are subsidy choices for colleges, however not all colleges are conscious of this.

The Varied Usages of Cloud Companies

• Workplace/Productiveness
• Backups/Storage
• Processes/transaction
• Monetary administration
• CRM
• Logistics
• Intelligence / Evaluation
• Growth

SaaS has exploded from 65% to 80% throughout the pandemic. Many see the nice energy of unburdening, in comparison with the “outdated” programs… though there are at all times managers and directors who defend their very own programs in order to not lose their jobs.

Cloud adoption is so excessive within the Netherlands as a result of there’s a pragmatic tradition. We’ve got many firms which are owned by youthful folks, many startups, and there’s no startup that can handle their very own IT infrastructure and software program.

Complete Worth of the Cloud Market

In 2021, the worldwide turnover of the cloud market exceeded 275 billion euros. The market has grown by 20 to 30 % yearly since 2017. The most important a part of the turnover, about 50 %, is generated by promoting SaaS companies. You’ll be able to learn extra about this within the doc Market Examine Cloud Companies of the Netherlands Authority for Shoppers & Markets (Dutch content material).

Largest Gamers within the Area

There are three main events that present cloud companies, particularly Amazon Net Companies (AWS), Microsoft Azurea>, and Google Cloud Platform (GCP). These three events are typically known as “hyperscalers” as a result of they account for almost all of cloud companies supplied and used.

A big a part of the shoppers/customers use a neighborhood service supplier/service supplier, which additionally opens the door for the customers to begin utilizing the general public cloud. They usually use one of many three main events to have the ability to supply their very own cloud service.

The cloud service market has grown tremendously in recent times. It will proceed to develop within the coming years. New customers and firms that can proceed to put money into cloud companies will proceed to allow progress.

We want to thank Simon Besteman for his participation on this interview.

Cloud Computing within the Remainder of the EU

Whereas the cloud market is rising quick within the bigger European nations/markets, the adoption price of cloud computing applied sciences in the remainder of Europe may be very heterogeneous. It ranges from the highest positions of Northern European nations to the decrease adoption charges seen in Jap and Southern European nations.

Amongst Northern European nations, the adoption price of cloud applied sciences is astonishing:

• Finland 75%
• Sweeden 75%
• Denmark 65%
• Norway 64%

In accordance with Eurostat, Finland and Sweden rank first in Europe, with 75% of enterprises having adopted not less than one cloud expertise in 2021. Denmark and Norway (Norway is not a member of the EU) observe carefully behind with 65% and 64% respectively.

Good adoption charges have additionally been recorded in Austria (40%), Belgium (53%), Czechia (44%), Estonia (58%), and Eire (59%).

The state of affairs is way totally different in Jap and Southern European nations, the place the common adoption price of cloud applied sciences is under 30%.

The State of Cloud Computing within the UK

In accordance with the U.S. Worldwide Commerce Administration, the UK (U.Okay.) is the most important cloud market in Europe and the second largest ICT market on the earth, proper after the US.

Moreover:

UK tech VC funding is third on the earth (after U.S. and China), and greater than every other European nation (greater than France and Germany mixed), hitting a document excessive of $21 billion in 2020 within the face of difficult situations.

In 2020, income within the U.Okay. from public cloud companies was roughly $12 billion. AWS, Microsoft Azure, and Google Cloud are once more the highest gamers.

The ITA report claims that the demand for public cloud companies was rising considerably in 2020 and that the market pattern affected each massive enterprises and small and medium-sized enterprises:

Certainly UK companies are steadily adopting a cloud-first method, and a rising variety of firms can foresee a time when they’ll transfer a big majority of their IT to the cloud.

One other trait of U.Okay. enterprises highlighted by the ITA report is the adoption of multi-cloud methods and cloud-native options. U.Okay. companies appear to want suppliers that may ship essentially the most worth for his or her IT funding and wish the flexibility to maneuver their information and keep away from vendor lock-in, though this may increasingly finally result in larger complexity.

ITA information are confirmed by a number of current experiences. The U.Okay. Parliament states that an estimated 89% of the U.Okay.’s bigger organizations use not less than one cloud-based service, and the U.Okay. cloud market is forecast to be value over £35 billion by 2023 (a powerful 73% rise from 2019).

And the forecast for the approaching years doesn’t appear to be any totally different. In accordance with Enterprise Wire, the U.Okay. cloud market is anticipated to register spectacular progress over the interval 2023-2027. The unfold of rising applied sciences equivalent to Synthetic Intelligence, Web of Issues, and Machine Studying will additional increase the expansion of the cloud market.

One barrier to the widespread adoption of cloud computing applied sciences within the U.Okay. is the priority associated to the motion of information from the U.Okay. to overseas states. The U.Okay. Parliament report states that:

As a result of dynamic nature of cloud, information are recurrently moved. Organizations are unlikely to know the precise location of their information until they’ve requested that it stays in a selected location. Some stakeholders have expressed considerations about storing information belonging to UK organizations and people in jurisdictions the place the UK has no authorized management.

As well as:

The Centre for European Coverage Research has estimated that 92% of the Western world’s information are saved in the US, and 4% in Europe.

The report additionally states that the U.Okay. at present has no authorized information residency necessities, and the continued free movement of information between U.Okay. and EU organizations can be depending on an EU evaluation of the adequacy of U.Okay. privateness protections.

In the intervening time:

To keep away from any regulatory limitations that will come up following the transition interval, Google’s UK customers at the moment are provisioned for by Google LLC (US), whereas beforehand they have been beneath Google Eire Ltd.

Google Cloud within the UK

Google opened its first U.Okay. workplace again in 2003, with the London information middle opening in 2017. As we speak, Google employs greater than 6,400 folks within the U.Okay..

The UK holds a number one place in cloud computing applied sciences. For that reason, Google continues to take a position closely within the U.Okay. A brand new undersea cable between the U.S. and U.Okay. (Grace Hopper) was laid in 2021, and a $1 billion funding has been devoted to buying the Central Saint Giles improvement, reaching capability to deal with 10,000 staff throughout Google’s U.Okay. workplaces.

Kinsta’s Cloud Companies: From SaaS to PaaS on Google Cloud

Resulting from current worldwide occasions and the evolution of the market, many firms and professionals have migrated their merchandise and repair choices to telematic channels. It’s by no means been extra important to have a web site that’s quick, safe, and scalable always to take care of excessive requirements of service high quality. And with regards to ecommerce, options like pace, safety, scalability, and reliability are must-haves.

Because of this increasingly more firms are migrating from conventional internet hosting options, equivalent to shared, devoted, or VPS internet hosting companies, to extra versatile, dependable, and high-performing cloud options.

Whereas adopting a cloud internet hosting resolution could at first look appear to be too difficult for small firms and professionals who lack the sources and expertise of a bigger firm, small companies can’t surrender some great benefits of cloud computing in the event that they need to keep aggressive out there and develop with their web sites.

Because of this Kinsta is the right middleman between Google Cloud and entities of all sectors and sizes that need to reap the benefits of cutting-edge cloud companies with out leaping all of the hurdles that may pop up with the direct adoption of a cloud resolution.

Kinsta’s mission is to supply the very best cloud internet hosting based mostly on the Google Cloud Platform with the best simplicity and on the best costs available on the market. For Kinsta clients, putting in a web site or an app on Google Cloud requires only a few clicks.

Kinsta’s PaaS Service Mannequin

Kinsta’s whole infrastructure is predicated on Google Cloud’s Premium Tier community. The distinction between Premium Tier and Normal Tier is that with the previous, information in transit passes nearly all the best way over Google’s non-public web spine. This interprets to fewer hops, decrease latency, and better efficiency.

All of Kinsta’s purchasers additionally profit from C2 compute-optimized VMs within the areas the place these can be found. These machines function ultra-high efficiency for compute-intensive workloads and are appropriate for:

• Compute-bound workloads
• Excessive-performance net serving
• Gaming (AAA sport servers)
• Advert serving
• Excessive-performance computing (HPC)
• Media transcoding
• AI/ML

However Kinsta’s companies are usually not restricted to Google Cloud internet hosting. We spherical out our choices with a set of enterprise companies making a platform that’s distinctive within the business.

Whatever the plan chosen, all Kinsta clients profit from the next instruments:

• MyKinsta: Kinsta’s highly effective internet hosting dashboard developed in-house to offer all our clients full management over websites, functions, and databases with as a lot simplicity as attainable.
• Developer instruments: Together with, amongst many others, SSH and WP-CLI.
• Staging environments: Out there for all websites.
• Free Cloudflare integration: To make sure larger safety and additional enhance the efficiency of all our clients’ web sites, we carried out a Cloudflare integration on all our plans. In consequence, our clients get a free built-in Firewall with DDoS assault safety, CDN, HTTP/3 assist, automated SSL certificates and wildcard assist, no matter their plan.
• DevKinsta: Our free suite of native improvement instruments for constructing, testing, and deploying WordPress websites in minutes. DevKinsta means that you can create WordPress websites in your native machine with only a few clicks and offers highly effective improvement and administration instruments, equivalent to Adminer and MailHog. And as soon as the work is finished, you possibly can switch the native web site to a staging setting on Kinsta with a single click on.

Along with all this comes a assist service on the prime of the business by way of information and pace of response, in addition to a mess of different instruments that permit in any other case complicated (if not downright harmful) operations to be carried out with only a few clicks, equivalent to search and substitute on the location’s database, consumer administration, enabling debug mode, transferring web sites out and in of Kinsta, and way more.

However that’s not all. To allow our clients to be even nearer to their market goal, Kinsta makes all Google Cloud information facilities out there as quickly as attainable. We’ve got a knowledgebase articles with the entire listing of 35 information facilities at present out there which explains how to decide on the very best information middle to your web site in MyKinsta.

And to be even nearer to our readers and purchasers based mostly in main European markets, we determined from the very starting to localize our companies and the content material printed on our web site and weblog in as many languages as attainable.

At the moment, our readers and clients can learn the content material of our web site and MyKinsta dashboard within the following languages:

We additionally present multi-language assist in French, Italian, Portuguese, and Spanish – Monday to Friday – throughout the next occasions (UTC):

• English 00:00 – 24:00
• French 06:00 – 17:00
• Italian 06:00 – 14:00
• Portuguese 09:00 – 17:00
• Spanish 14:00 – 24:00

Briefly, Kinsta is the right gateway to entry the facility of the Google Cloud Platform infrastructure, however with excessive value-added companies that make our providing unmatched.

You’ll be able to strive Kinsta freed from dangers because of our 30-day money-back assure, you possibly can strive a demo of our MyKinsta dashboard, or reap the benefits of our $20 supply to check out our new Utility Internet hosting and Database Internet hosting companies.

Abstract

On this article, we’ve got supplied an in-depth overview of the state of the cloud computing market in Europe based mostly on information offered by Eurostat, the statistical workplace of the European Union.

From the report, we are able to see that the adoption of cloud computing applied sciences is rising quick in all main European markets, albeit with noticeable variations throughout nations.Unsure whether or not emigrate to the cloud? 🤔 Discover out what European firms are doing right here… ☁️☁️Click on to Tweet

A key ingredient that so-called “hyperscalers” need to take care of is European regulation aimed toward making certain information sovereignty, safety, and privateness. The truth that European residents’ information reside in numerous jurisdictions, equivalent to the US, is certainly an issue to which European lawmakers responded with strict rules to ensure the rights of their residents.

This, nevertheless, has not discouraged massive cloud service suppliers, who’ve responded by adapting to the necessities of European rules. Amongst these hyperscalers, Google has responded with the opening of latest cloud areas and partnering with massive European ITC and telecommunications firms.

The underside line is that European companies will be capable of proceed to profit from essentially the most superior cloud applied sciences whereas respecting the legal guidelines and rights of residents.

On this panorama, Kinsta stands as a main participant, providing all clients top-of-class Managed WordPress Internet hosting, Utility Internet hosting, and Database Internet hosting companies on the Google Cloud Platform.