Earlier this week, Koo founder Aprameya Radhakrishna stated that the app was gaining attraction in Brazil following the Twitter drama. A number of media homes and publications additionally reported the recognition of the homegrown Koo app rating on the high in Brazil—48 hours after its preliminary launch within the nation.
“Braaasiilll!!! Lalalalalalala!!!” tweeted the founder, unbeknownst of the true that means of the phrase ‘Koo’ in Portuguese, extensively spoken in Brazil.
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On Monday, the corporate acknowledged in a press launch that the multilingual app entered the South American nation after including Portuguese as a language possibility in its interface. Koo is at the moment obtainable in 11 languages in choose international locations.
The precise launch date of the app within the Portuguese-speaking market stays undisclosed. Nevertheless, the discharge acknowledged that the micro-blogging platform was downloaded over 1,000,000 instances within the span of two days inside Brazil.
Treating Twitter as its ubiquitous competitor, Koo was based by CEO Aprameya Radhakrishna in 2020. Analytics India Journal not too long ago acquired in contact with the platform’s chief expertise officer Phaneesh Gururaj, who stated that Koo is without doubt one of the first platforms to have unveiled Voluntary Self-Verification and publish the workings behind its algorithms—reiterating platform transparency and following a user-first method.
Addressing the launch in a market of over 160 million web customers, co-founder Mayank Bidawatka stated that the platform is the primary to create a language-immersive interface for connecting with the world. He additionally stated that solely 20% of the inhabitants of the world converses in English, leaving the 80% of them talking in languages native to their very own lands. Analytics agency Sensor Tower cited that Koo witnessed over 973,000 installs between November 14 and November 20, 2022.
The platform at the moment options eccentric Brazilian celebrities akin to actor Babu Santana, singer Claudia Leitte, and writer Rosana Hermann. The press launch additional acknowledged that Koo appears to be like ahead to serving to the corporate place itself globally, by launching the platform in a number of different international locations and a number of international languages.
Shaky attraction?
Main gaming firm ‘Razer’ has additionally participated within the backside-related jokes on each Twitter and Koo. Nevertheless, that is how Koo reacted to the joke, explaining that it’s merely the ‘sound of a cute yellow hen’.
Nevertheless, inside a number of hours of launch, customers in Brazil confronted points accessing the yellow hen website, which additionally included bugs that didn’t permit customers to see their followers.
The homegrown app has additionally confronted safety and moderation issues as quickly because it hit the Portuguese market. It was reported that a number of hackers had taken management of Felipe Neto’s account, a preferred influencer in Brazil—warning customers of Koo’s lack of safety.
Koo later defined that that they had relaxed their safety to handle the OTP problem and promised that every one person information was nicely protected. In one other thread, Neto stated that Koo’s founder acquired in contact with him and resolved the problem inside minutes.
Will Koo rebrand?
One other such instance is how the e-commerce agency UrbanClap rebranded itself to City Firm, because the phrase ‘clap’ entails a slightly detrimental connotation in sure Western cultures.
Co-founder Mr Abhiraj Bhal acknowledged that the corporate plans to make an umbrella model, housing all their sub-brands within the nation. He added that the identify will likely be carried to all worldwide markets akin to Dubai, Abu Dhabi, Singapore, and Sydney.
One other worldwide e-commerce platform Myntra not too long ago modified its brand, resulting from a criticism lodged by a Mumbai-based activist who stated that the brand was a signage that was ‘insulting’ and ‘offensive’ in direction of ladies.
Contemplating its rising reputation and growing person base, Koo has undoubtedly turn into top-of-the-line alternate options to Twitter after Elon Musk’s acquisition of the platform earlier this 12 months. However is it time for the platform to make modifications and rebrand itself?
