Tata tea premium is leveraging synthetic intelligence (AI) applied sciences in its new hyperlocal marketing campaign, in collaboration with actress Shehnaaz Gill. The corporate has designed a brand new microsite platform that enables shoppers to create hyper-personalised content material themed on the format of Tappa folks songs that includes Gill.
The marketing campaign referred to as ‘Vaddi Khushiyaan De Tappe’ celebrates the pageant of Lohri by means of the lyrical folk-art format of ‘Tappas’.
“By utilizing AI instruments, we considered creating personalised Tappas which Punjabis sing to have a good time Lohri. We didn’t simply personalise the themes of Tappas but additionally every Tappa will be personalised to people,” Azazul Haque, chief content material officer, Media Monks, stated.
Apparently, this was not the primary time that AI know-how has been utilized in a advertising marketing campaign. Beforehand, Zomato created an advert starring Hrithik Roshan on Youtube, which left the web baffled.
The advert options the actor mentioning particular meals cravings from common eating places in several cities. The title of the dish, restaurant, metropolis, and site adjustments relying on the advert’s viewer – and their cellphone’s GPS. This innovation was made attainable by deepfake.
Such applied sciences have been utilized in political campaigns too. In 2021, voters in Punjab obtained an automatic cellphone name from Delhi’s Chief Minister Arvind Kejriwal, who urged them to vote for the Aam Aadmi Get together (AAP). AAP is extensively claimed to have contacted tens of millions of voters utilizing this interactive voice response know-how. This use of automation in political campaigns, though not new, piqued voters’ curiosity.
The submit Tata Tea Celebrates Lohri with AI-driven Hyper-Personalised Marketing campaign appeared first on Analytics India Journal.
