Consumer engagement and retention platform WebEngage has raised $20 million of their Collection B fundraise, marking strong development. The funding was spearheaded by Singularity Progress Alternatives Fund and SWC World, together with the participation of their current traders – India Quotient, Blume Ventures and IAN Fund. Different members within the collection had been from a number of household places of work equivalent to Unmaj Company, NB Ventures, Shashwat Nakrani (co-founder of BharatPe), and Gopal Srinivasan (chairman, TVS Capital).
Arrange on a novel mission, full-stack retention working system WebEngage believes in consumer retention that’s data-driven, absolutely automated, and hyper-personalized. The startup has prospects from main tech companies to manufacturers equivalent to Myntra, Unacademy, Acko, IKEA and Adani Group.
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Ranging from scratch to $20 million ARR in 6 years, co-founder Avlesh Singh shared his pleasure in a LinkedIn Submit, “I’m excited in regards to the subsequent part of our development. In case you aren’t a buyer – WebEngage is a extremely differentiated product. We’ve constantly ranked #1 throughout evaluate platforms on depth, ease of use and comprehensiveness. We’re much more dedicated now to ship an iconic product!”
Because the founders hadn’t discovered a possibility to announce Collection A, Avlesh says that they raised $4m in January 2020 from India Quotient, IAN Fund with participation from others.
EngageMint and Fountainhead Management Collection are a few of their flagship initiatives. The crew says they might proceed to put money into their neighborhood initiatives to construct a big pool of specialists, entrepreneurs and product managers.
“We’ve got all the time believed that the very best groups construct the very best product and in the long term, it’s the very best product that wins. That is our 4th funding in WebEngage and we’ll proceed to again them so far as we are able to. WebEngage additionally demonstrates our perception that firms that win SaaS in India can go world and repeat their efficiency”, mentioned Anand Lunia, founding associate at India Quotient on their funding.
With a development of 100% YoY, WebEngage is a crew of 275 members arrange in 5 completely different areas.
