DrinkPrime’s water purifiers are attempting to unravel the issue of offering protected consuming water at cheap value, with out investing within the water purifiers. For this they take assist of expertise to maintain monitor of water high quality and supply the purifiers on a subscription mannequin
Despite thirty years of the water purification business, and new applied sciences being launched, the branded bottled water is believed to be a lot safer for consuming functions. Apart from, the migrant inhabitants finds it a more sensible choice than investing in a water air purifier. DrinkPrime addresses the difficulty of offering protected consuming water with out the heavy funding on a superb water air purifier.
Began by pc science and MBA graduates Manas Ranjan Hota and Vijender Reddy Muthyala, respectively, in 2016, DrinkPrime appears on the root reason behind the issue—the supply of the water. Ignored for years, the water high quality varies from one space to a different, primarily based on its supply and seasonal adjustments.
A TDS (whole dissolved solids) between 50 and 150ppm is taken into account good for a consuming water, but it surely doesn’t give any thought in regards to the quantity of minerals current within the water. Therefore, it can’t be thought-about a dependable measure of the water’s high quality.
DrinkPrime’s distinctive function is an IoT-enabled customised water air purifier that’s linked by way of Bluetooth for a steady stream of information for an everyday monitoring of water high quality. Its good sensors can even monitor the quantity of water consumed. The small print can be found on an app.
The varied subscription plans accessible embrace {hardware}, set up, service, and capital prices. Technicians test and repair the water air purifier each 4 months to make sure it’s in high situation to offer the absolute best water high quality. This helps in preserving monitor of the air purifier’s well being in order that the water consumed stays protected. Shoppers aren’t charged for this service.
There are at current greater than 100,000 customers throughout Bengaluru, Hyderabad, and Delhi-NCR, with tenants being their main clients. Manas says, “The landlords are being suggested to maintain the air purifier in order that the following tenant takes it, making it a win-win scenario for each.”
DrinkPrime is at present searching for each monetary and technical companions, in addition to service technicians and buyer acquisition executives. Presently, their financiers are Omidyar Community India, Sequoia Surge (`210 million), Alteria Capital (`60 million), UC Inclusive Credit score (`50 million), and Western Capital (`30 million). Their present valuation is `2.02 billion.
The three challenges that they at present face concern testing, supply-chain, and innovation. From the water samples collected from every space, over twenty parameters are checked, together with TDS, turbidity, chloride ranges, pH ranges, minerals, and metals current.
However not the whole lot may be examined on-line, as some samples must be saved in a solvent, including a catalyst to acquire outcomes. “We might be joyful to collaborate in an economical means for our supply-chain administration. Innovation to extend the lifetime of the water air purifier can also be one thing we’re coping with,” says Vijender Reddy.
The primary imaginative and prescient at present earlier than the founders is to make sure that the overwhelming majority of India’s inhabitants drinks the precise water, beginning with the agricultural areas. As time progresses, they want to present water at lower than one rupee per litre, or arrange group kiosks the place individuals might fill water in rural India.
