Is your checkout web page leaking conversions?
For those who’re a course creator or service supplier, getting individuals to your web site is a part of the battle. However if you wish to truly earn cash from these visits, you should convert these visits into paying prospects.
Studiocart is a WordPress plugin that helps you try this by providing you with instruments to create optimized checkout pages and gross sales funnels in your web site, all with out requiring any particular technical data or separate eCommerce instruments.
In our hands-on Studiocart evaluation, we’ll share extra about what this plugin does and the way you should use it to optimize your web site’s checkout course of and increase conversions.
Studiocart Evaluation: What the Plugin Does
Studiocart advertises itself as “a WordPress plugin that helps coaches, course creators and service-based companies begin promoting in minutes.”
It does this with an all-in-one method that features every part you should begin promoting on-line. That’s, it does not require a separate eCommerce plugin like WooCommerce. As a substitute, it’s a very standalone cost/checkout answer.
So proper there, you’ll be able to see the principle focus of the plugin – serving to coaches, course creators, and service-based companies promote on-line in an optimum approach.
That’s actually to not say you’ll be able to’t use it if you happen to don’t fall into these classes – it’s simply that the plugin is tailor-made towards these use instances.
Subsequent, let’s check out among the predominant options that Studiocart provides to your web site…
Optimized Checkout Pages
The primary huge Studiocart characteristic is that it affords optimized checkout pages that allow you to promote any kind of product.
You even get entry to a wide range of pre-built templates that you should use to shortly get began. You may browse the entire templates right here, however right here’s an instance of what a checkout web page would possibly seem like:
You need to use Studiocart to promote just about something, together with each digital and bodily merchandise. Listed here are some examples:
- Programs
- Occasions
- Teaching or different 1:1 providers
- Memberships
- Retreats or conferences
- Reside workshops
- Paid e-mail collection
- Digital merchandise (book, video, and so on.)
- …just about something
The one factor to bear in mind is that Studiocart isn’t a conventional eCommerce answer with a cart.
Studiocart works finest if you wish to promote one product at a time, the place a client begins their buy immediately on the gross sales web page.
In distinction, Studiocart isn’t the fitting match if you need a extra conventional eCommerce setup the place a client provides a number of gadgets to their cart in varied portions after which purchases all these completely different gadgets in the identical transaction.
Versatile Cost Choices
Studiocart offers you a variety of completely different cost choices, all with out the necessity to depend on third-party plugins such as you would with WooCommerce.
You may supply:
- One-time funds
- Recurring subscriptions
- Cost plans – e.g. three funds of $99
- Pay what you need
- Free trials or one-time signup charges
You too can let buyers select their most popular cost possibility. For instance, they may pay $500 one time or three funds of $199.
When it comes to cost processor assist, Studiocart helps the next:
- Stripe
- PayPal
- Sq.
- Mollie
- Razorpay
- Offline funds (money)
They’re additionally planning so as to add extra cost processors sooner or later.
Gross sales Funnels and Conversion Optimizations
That will help you optimize your conversion charges, Studiocart helps you create full gross sales funnels, together with techniques similar to the next:
- Order bumps
- One-click upsells and downsells
- Coupons and supply reductions
You too can ship deserted cart reminders to seize much more gross sales.
For upsells and downsells, you’ll be able to even create your individual upsell path which hyperlinks collectively a number of merchandise in a hierarchy:
Right here’s an instance of how these can work:
A Fully Standalone Checkout Resolution
One key factor to grasp is that Studiocart is, at its core, a standalone checkout answer. Meaning it’s all you should begin promoting – you don’t want an current WooCommerce retailer or something, which is how a variety of different checkout plugins work.
With that being stated, Studiocart does combine with different instruments if you wish to use it as a checkout system for an current plugin or device that you simply’re utilizing.
Extra particularly, you’ll be able to routinely enroll individuals in a course or give them entry to protected membership content material once they make a purchase order by way of Studiocart.
At present, the supported platforms are as follows:
- LearnDash
- Teachable
- Kajabi
- TutorLMS
- MemberVault
- MemberPress
- Limit Content material Professional
- GuruCan
- WP Courseware
- Wishlist Member
- Teams by itthinx
For instance, as a substitute of utilizing LearnDash’s built-in checkout system, you would promote entry to your programs utilizing Studiocart. When a pupil makes their cost by way of the Studiocart checkout, Studiocart can then routinely enroll them within the related LearnDash course.
Integrations With Different Companies
Past the integrations that I specified above, Studiocart additionally integrates with plenty of third-party providers.
First, this consists of a variety of in style e-mail advertising and marketing providers:
- ActiveCampaign
- Mailchimp
- MailPoet
- ConvertKit
- MailerLite
- Drip
- SendFox
- Encharge
Past that, it additionally helps webhooks and integrates with Zapier, which helps you to hook up with hundreds of different apps, too. Right here’s the complete checklist of automation instruments that it helps:
- Zapier
- Webhooks (utilizing WP Webhooks can open some cool automations right here)
- Integrately
- Pabbly Join
- Uncanny Automator
- Thrive Automator
- KonnectzIT
- Bit Integrations
Lastly, it integrates with in style web page builders similar to Elementor and Divi that can assist you design your funnel pages. Or, you’ll be able to simply use the native WordPress editor.
Reporting and Order Administration
When you begin attracting some gross sales, Studiocart offers you a unified reporting dashboard to trace gross sales, refunds, upsell/downsell/order bump effectiveness, and extra:
You’ll additionally get devoted interfaces to view orders and subscriptions, which helps you keep on prime of what’s taking place in your web site:
Create a Gross sales Funnel With Studiocart
Now that you realize extra about what the plugin does, let’s dig into what it’s wish to create a checkout web page and gross sales funnel utilizing Studiocart.
For these instance screenshots, I’m utilizing the premium model of the plugin. Nevertheless, there’s additionally a free model and the fundamental expertise would be the identical between the 2 variations. Extra on pricing later.
1. Configure Normal Settings
If you set up and activate Studiocart, the very first thing you’ll need to do is configure some basic settings for a way your checkout features, similar to which cost gateways to assist, taxes, invoices, and so forth.
You may entry these choices by going to Studiocart → Settings:
You may see that the settings are divided into completely different tabs, every of which is logically organized.
For instance, if you happen to go to the Cost Strategies tab, you’ll have the ability to select from the entire obtainable cost strategies, together with money on supply, Stripe, and PayPal:
The Integrations tab allows you to join to numerous exterior providers or different plugins together with e-mail advertising and marketing providers, membership or course plugins/instruments, analytics instruments (Google Analytics occasions or Fb advert occasions), and so forth.
The Emails tab allows you to configure the entire emails that your web site sends for varied actions similar to new orders or refunds, together with utilizing merge tags to dynamically insert info:
The Taxes tab offers you the choice to allow customized tax charges or VAT. You too can arrange customized charges for particular geographic areas, together with bulk importing from a CSV to save lots of time:
Lastly, the Invoices tab allows you to configure the invoices that you simply ship to prospects, together with controlling the prefix, suffix, and basic format:
And that’s it for basic settings! Now, you’re able to create your first product.
2. Create a Product
A “product” is something that you simply need to promote with Studiocart. It might be a course, an occasion, a training session, and so forth.
That is the place the meat of the plugin’s performance is, so there’s rather a lot to undergo.
To create your product, you’ll head to Studiocart → Merchandise → Add New Product.
On the prime of the interface, you’ll be able to add the product’s title and outline utilizing the common editor. Then, you get a bunch of choices within the Product Settings field, which is the place you’ll be able to configure your product’s nitty-gritty particulars:
There are so much of choices right here, which provides you a ton of management over your product.
Listed here are among the most notable choices:
- Cost Plans – select the obtainable cost choices – e.g. one-time funds, recurring subscriptions, and/or cost plans.
- Buy Restrictions – restrict gross sales of the product.
- Type Fields & Settings – configure default type fields and add customized fields if wanted.
- Order Bumps – allow a number of order bumps (by linking an current Studiocart product).
- Upsell Path – present upsell/downsell choices. You may create these upsell/downsell hierarchies in a separate interface.
- Integrations – ship info to different providers when somebody purchases this product.
For instance, right here’s what it appears to be like to create a cost plan:
3. Design Pages Utilizing Your Favourite Builder If Desired
When you’ve created a product, you’ll be able to design your checkout/funnel pages utilizing your favourite builder. For this instance, I’ll use Elementor.
To do that, you’ll be able to create a brand new web page such as you usually would. Inside Elementor, you’ll get particular widgets to incorporate information from Studiocart.
For the remainder of the design, you should use all your builder’s performance.
You too can import premade templates from Studiocart
You may repeat the method for different pages in your funnel as wanted, similar to thanks pages.
For thanks pages, you’ll then want to return to the product’s settings and choose that web page to make use of because the thanks design.
Studiocart Pricing
Studiocart makes use of a freemium pricing mannequin, which signifies that it is available in each a free model at WordPress.org in addition to a premium model that provides extra options.
Typically, the free model can work if you happen to simply need a fundamental approach to settle for funds in your web site. Nevertheless, you’ll need the premium model to entry the entire finest conversion optimization options.
If you wish to see the entire characteristic variations, try the devoted Studiocart free vs Professional web page. However right here’s a partial abstract of among the most notable additions that you simply get with the Professional model:
- Order bumps, upsells, and downsells
- Cart abandonment instruments
- Two-step checkout
- Coupon assist
- Customized fields to gather customized info from buyers
- Consumer account creation
- Extra integrations with different providers and plugins
For those who do need the premium model, Studiocart affords three completely different license choices, every of which you’ll pay month-to-month or yearly.
All three licenses have the identical options – the one distinction is the variety of websites upon which you should use the plugin:
- 1 web site – $199 per yr or $19 per thirty days.
- 3 websites – $299 per yr or $29 per thirty days.
- 10 websites – $399 per yr or $39 per thirty days.
Right here’s the yearly pricing:
And right here’s the month-to-month pricing:
For those who don’t renew your license, your current model of Studiocart will proceed to operate, however you’ll not obtain entry to assist, updates, and the template library.
These costs are just a little greater than your common WordPress plugin, however I feel that they’re fairly aggressive for the house that Studiocart is working in.
For instance, one other in style WooCommerce-based gross sales funnel builder begins at $300 per yr, and a device like ClickFunnels can value a whole bunch per thirty days.
If configured correctly, the additional income that you simply get from order bumps, upsells, and different techniques ought to greater than cowl the price of the plugin.
Remaining Ideas on Studiocart
General, Studiocart delivers on its promise of constructing it straightforward for individuals to start out promoting in minutes.
I like that, in contrast to another WordPress gross sales funnel options, Studiocart doesn’t depend on WooCommerce. This allows you to create a extra light-weight system, whereas nonetheless having access to loads of cost flexibility.
The checkout additionally works nice and I’m assured that it’s going to create a wonderful expertise to your buyers.
Whereas Studiocart is a standalone checkout device, you continue to do get entry to loads of integrations, so you’ll be able to simply use it along with your current on-line course or membership plugin/device.
If you wish to get began, you’ll be able to mess around with the free model at WordPress.org. Then, contemplate upgrading to the premium model to realize entry to the entire options.
