Meta just lately introduced that it appointed Vikas Purohit because the director and head of the worldwide enterprise group in India.
With this new function, Purohit will lead strategic initiatives and collaborations with high manufacturers and promoting businesses within the nation, serving to Meta develop its income throughout platforms. He may also intently work with the media and inventive ecosystem to assist advertisers and businesses undertake digital instruments.
He’ll report back to Arun Srinivas, director and head of Advertisements enterprise for Meta in India. Srinivas was elevated from director and head of the worldwide enterprise group in October 2022.
Earlier than becoming a member of Meta, Purohit was the CEO of Tata CLiQ, an e-commerce wing of the Tata Group. He has over twenty years of expertise in senior enterprise, gross sales, and advertising positions, working with corporations like Aditya Birla Group, Tommy Hilfiger, Reliance Manufacturers, and Amazon.
An IIM-B alumnus, Purohit started his skilled profession with Aditya Birla Group earlier than shifting on to Tommy Hilfiger, Reliance Manufacturers. He was additionally instrumental in main Amazon Vogue.
This announcement comes after Ajit Mohan, the top of Meta’s India operations, was changed by Sandhya Devanathan in November 2022. Mohan left Meta to hitch rival Snap’s Asia Pacific enterprise.
The submit Meta Ropes in Vikas Purohit As Head of International Enterprise Group in India appeared first on Analytics India Journal.
