As a product chief, a vital a part of your job is to speak with and current to different groups throughout your organization (e.g., the engineering workforce, the gross sales workforce, and many others.).
Probably the greatest methods to do that is to ship a product presentation. On this information, we’ll share some recommendations on how you can put together and ship an efficient product presentation that cuts to the chase and aligns stakeholders in your product course.
Desk of contents
Learn how to construction your product presentation
Giving a superb, quick, and sharp product presentation may be carried out in a brilliant easy manner that successfully follows the Ache-Agitate-Resolution (PAS) framework.
This three-step framework is a good software that will help you body a compelling story round your product technique and align and rally the workforce round a standard aim.
From there, based mostly on the data introduced within the first three sections, clarify, in audience-appropriate phrases, what you propose to do to unravel clients’ issues and the way you propose to do it.
Following this construction, your product presentation ought to circulate as follows:
1. Ache
That is your probability to arrange the complete presentation and create a memorable first impression.
You need to maintain this part quick and to the purpose. In some instances, this may very well be your first interplay with a workforce, govt, investor, prospect, or buyer, so make it rely.
Begin with a picture that figuratively or actually depicts the issue and add some textual content. For instance:
- “Is that this you?”
- “That is our buyer”
- “That is our focus for the following quarter”
A superb instance of a ache level is the way in which individuals used to hunt help for his or her software program merchandise: They might electronic mail or name a help contact, ship screenshots and attachments, and clarify — usually poorly — the steps they took so the agent may try to breed the issue.
2. Agitate
When you’ve recognized the issue, it’s time to agitate it — in different phrases, make the issue appear as large and as pressing as doable.
The aim right here is to get your viewers members excited about how significantly better issues may very well be if this drawback have been solved.
Describe the implications if the issue goes unaddressed: What are the implications of not fixing it? Once more, make this relatable and digestible in your viewers.
As an alternative of slides upon slides of market insights and tendencies evaluation, it is a excellent spot to drop in two or three key stats to again up your argument and spotlight the issue you’re getting down to remedy.
For instance:
3. Resolution
Lastly, it’s time to introduce your answer. That is the place you get to speak about how you propose to unravel the client’s drawback.
Make sure you deal with the options and advantages that matter most to the client. What makes your product distinctive? Why ought to individuals care?
Ideally, it’s best to have a picture that depicts — figuratively or actually — what a profitable buyer appears like. Bonus factors for those who embody a quote from an actual buyer that explicitly signifies a cessation of the ache referenced within the first slide.
The tone you need to current is one thing like, “Worry not! There’s a product with an answer. Right here’s the way it will assist our customers remedy their issues.”
4. What’s going to you do?
What’s going to you do to assist your clients remedy their issues?
Describe the options and advantages utilizing language that resonates together with your viewers. The aim is to assist them perceive how your product will enhance the lives of your clients.
5. How will you do it?
Lastly, you get the slide that most individuals are after: the product roadmap.
Clarify to your viewers how you propose to attain the targets and goals outlined in your roadmap. What do you propose to deal with right now, tomorrow, and past?
The roadmap part of your presentation can also be a possibility to showcase the product in motion.
A reside demonstration or video serves as an efficient software for promotion and solidifies understanding. By strolling via the product’s use, you possibly can assist the viewers perceive how your product solves buyer issues.
What’s the aim of a product presentation?
Following the PAS framework when creating and delivering a product presentation will assist you persuade inner stakeholders of the product’s worth and acquire the buy-in it’s worthwhile to execute your roadmap.
An efficient product presentation clearly articulates the issue, agitates its implications, introduces an answer, and descriptions what you’ll do and the way you’ll do it. This framework is designed to assist product managers rally product and cross-functional groups round frequent targets.
Utilizing storytelling methods and referencing key information factors as you undergo these steps helps you captivate your viewers and drive residence key factors. This product presentation format can work for product introductions, product technique, quarterly kick-off conferences, gross sales pitches, advertising and marketing briefs, and extra.
Product presentation template
Click on right here to entry the template I used to create the instance presentation referenced all through this information.
To customise this product presentation template, choose File > Make a Copy or obtain the file to your laptop.
Learn how to ship an attractive product presentation: 4 suggestions
By this level, you’ve ready an superior presentation. Now it’s time to ship it.
Listed here are some recommendations on how you can take that compelling presentation you created and ship it with the oomph it deserves:
1. Know your viewers
Step one to giving an efficient presentation is to know your viewers:
- Who’re you presenting to?
- What are their wants and needs?
- How educated are they about the subject material?
Answering these questions will assist you tailor your presentation in order that it resonates together with your viewers.
For instance, for those who’re presenting to a bunch of engineers, you’ll need to deal with the technical elements of your product. In the event you’re presenting to a bunch of salespeople, you’ll need to deal with how your product may be bought successfully.
By understanding who your viewers is, you possibly can be sure that your speaking factors hit the precise observe.
2. Begin with a bang
You solely have one probability to make a primary impression and hook the viewers, so make it rely by highlighting the issue in highly effective, impactful phrases. The primary couple of minutes of your presentation are essential when it comes to setting the tone and grabbing your viewers’s consideration.
A technique to do that is to begin with a robust opening assertion that tells your viewers precisely what to anticipate out of your presentation.
For instance, you can begin by saying one thing punchy and bold, like: “Our new product has the potential to revolutionize the way in which we do enterprise.” This may instantly pique the curiosity of your viewers and set the stage for the remainder of your presentation.
3. Maintain it concise
In the case of displays, much less is sort of at all times extra. Nobody desires to take a seat via an extended, drawn-out presentation — they’ll tune out earlier than you even get to the good things.
The product presentation template used within the instance above solely contains 5 slides; there’s no actual must transcend that. The template is flexible sufficient for use throughout many various kinds of audiences.
Get your level throughout in as few phrases as doable. Use quick sentences and bullet factors as a substitute of lengthy paragraphs and resist the urge to incorporate an excessive amount of data.
Keep in mind, you possibly can at all times present extra particulars later if crucial; for the core presentation, simply deal with hitting the important thing factors.
If wanted, add an appendix which you could bounce to relying on the viewers. For instance, you may need a advertising and marketing spend breakdown, engineering resourcing by workforce, or extra elaboration on the element of the product roadmap.
4. Have interaction together with your viewers
An efficient presentation will not be a one-way avenue; it must be interactive and interesting.
Don’t simply stand on the entrance of the room and lecture your viewers. As an alternative, attempt to get them concerned in what you’re saying. Ask questions, invite enter from the group, and encourage dialogue.
The extra engaged your viewers is, the extra probably they’re to recollect what you’ve stated — and, hopefully, purchase into it.
Conclusion
Giving an efficient product presentation doesn’t should be tough — it simply takes slightly planning and preparation.
By following the following tips, you possibly can make certain that your subsequent product presentation goes off with out a hitch!
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