– By Chris Belanger, CMO
This submit is one in a collection about our rebrand; learn all of them right here:
Introducing Kodeco — the New raywenderlich.com – (you’re right here)
Why Rebrand? The Backstory of raywenderlich.com
To Infinity and Far, Far Past
319 Days to Constructing a New Model
If you happen to’re studying this, you’ll little doubt have realized that RW now appears rather a lot completely different… and even has a unique identify! Kodeco is the brand new raywenderlich.com, however the identical nice content material, the identical nice crew, and the identical nice instructors are nonetheless right here, simply as they have been earlier than.
If you happen to wished to be taught a little bit extra about our change to Kodeco, then we’ve obtained some particulars under for you on what’s modified – and what’s staying the identical!
Did raywenderlich.com Get Acquired Or Promote Out?
Nope! Kodeco is solely the brand new identify and model we’ve created for our firm and our tutorial crew. We’re nonetheless the identical, unbiased cell improvement and studying group that we’ve at all times been.
Why The New Identify?
A bit historical past first: raywenderlich.com began as a private weblog by Ray Wenderlich, our founder. As time went on, the weblog started to develop, including crew members little by little, till at the moment we now have 28 firm workers that assist us preserve issues working, together with our crew of 300+ content material contributors from world wide who assist produce the content material you already know and love at raywenderlich.com.
Ray has at all times been happy with the crew, however as Ray moved extra into the operational behind-the-scenes points of RW, and the dimensions of the content material crew grew, he realized that the identify of the location didn’t correctly replicate the contributions of the crew as a complete. In truth, altering the identify of the location has been on Ray’s radar for years.
We’ve spent the higher a part of 2022 working with our complete crew of contributors to provide you with a reputation and model that we felt higher mirrored what we do as an organization, as a crew, and as a group. And Kodeco is the results of these efforts.
Why Did raywenderlich.com Rebrand Now?
Although Ray has been hoping to alter the identify of the location for years, it by no means felt just like the “proper time” to bear a reputation change. We have been busy rising the location, rising our content material crew, and rising our inner firm as effectively. We’ve at all times been a lean group, and on high of that, we knew it will at all times be a problem to rename one thing that had change into a mainstay on the planet of cell improvement.
Nonetheless, in late 2021 we made the choice to maneuver forward with a brand new model. Because the saying goes, the very best time to plant a tree was 50 years in the past and the second-best time to plant a tree is at the moment. With our groups serving to to construct out new web site options, new merchandise like bootcamps, and new platforms like Flutter, we knew that our new initiatives additionally wanted a brand new model and identify to higher replicate our world group, and to provide us a broader basis on which to develop sooner or later. Enter: Kodeco.
What Does “Kodeco” Imply?
That’s a joke. Once we got down to discover a identify, we checked out actually a whole lot — a whole lot — of names. From literal to summary, from the humorous to the chic, from techy to artsy, we thought of all of them. However what we found in that course of was that our crew actually wished two issues – a reputation that mirrored their identification as a coding academic group, and a reputation that wasn’t too meaningless. We finally circled round code + group + firm and got here up with Kodeco. And there’s a hidden secret in that identify, in addition to our stylized Okay emblem with the repeating blocks.
For the reason that identify is pronounced “Code-ECHO”, we additionally take it to characterize our responsibility to coach different builders, and elevate them up so that they, in flip, may help educate different builders. So the legacy of our mission “echoes” down by every successive era of devs. The repeating blocks within the emblem additionally characterize that echo issue, but in addition a way of connection between our crew, and devs in every single place. Teamwork helps you dream greater.
What Adjustments Will I Discover?
Many of the modifications you’ll discover up entrance are all beauty; we’ve redesigned our web site and its pages fairly a bit, however we’ve maintained the fundamental construction of our books, movies, and articles as you’ve come to know them. You’ll additionally see that our e-mail communications are actually coming from the @kodeco.com area, and have Kodeco branding on them. However what hasn’t modified is our high-quality content material, or our mission to assist devs in every single place stage as much as be the very best developer they are often.
One factor we couldn’t actually work round was password managers which have saved your credentials in your account on the location — you’ll should log again in once more. If you happen to can’t bear in mind your password (who remembers passwords anymore, amirite?) you should use our password reset function, or contact help@kodeco.com for help.
What Occurred To The Tutorial Workforce?
The tutorial crew is all nonetheless right here — they haven’t gone anyplace! As an alternative of being generally known as the raywenderlich.com Tutorial Workforce, they’re now proudly generally known as Workforce Kodeco. All your favourite authors and instructors are nonetheless right here that can assist you talent up and develop your future as a developer.
Why Does Some Of My Content material Nonetheless Have raywenderlich.com On It?
We have now loads of content material. No, scratch that — a TON of content material. And there was no doable method we may undergo all of that content material and replace all of it to replicate our new appear and feel. Apart from, it’s not the identify or the graphics that matter in relation to content material — the worth is in what our knowledgeable authors and instructors carry to you, week after week. Finally you’ll see extra content material with Kodeco branding on it as time goes on!
Is All My Progress Knowledge Nonetheless Saved?
Completely. Your progress knowledge, bookmarks, notepad entries, discussion board knowledge, badges and every thing else has been retained. If you happen to discover any bizarre points, merely e-mail help@kodeco.com and so they’ll do their greatest to get you sorted.
What About The raywenderlich.com App?
Our official raywenderlich.com app (code named emitron) will take just a bit longer to replace visually and on the app shops. Nonetheless, it’ll nonetheless work in simply the identical method because it at all times has.
The place Did Ray Go?
Good query! We’re unsure. Have you ever seen him? Simply kidding — Ray is right here as co-founder of the corporate as he at all times has been. He’s nonetheless round within the background, serving to dream up prospects for the longer term, and he’s enthusiastic about what’s to come back!
What’s The Plan For The Future?
Our CEO, Matt, has an important article masking that right here. In 2022, we launched new issues like badges, skilled improvement seminars, bootcamps, state of cell improvement surveys, and extra. There’s heaps on the horizon, so subscribe to our e-newsletter to remain within the loop.
Are Your Social Handles Staying The Similar?
Effectively, the unique handles (@rwenderlich) might be round for a while, however our new social handles are under — give them a observe!
What’s The Distinction Between Razeware And raywenderlich.com And Kodeco?
So when Ray first got down to be an indie developer, he shaped an organization and known as it Razeware (“Ray’s ware”, if you could be overwhelmed over the pinnacle with the joke). And at the moment, as one did in 2010, he began a weblog named, unsurprisingly, raywenderlich.com. Over time, the weblog eclipsed Ray’s work on indie apps, and “raywenderlich.com” grew to become the model we have been recognized by.
And sure, having @razeware emails as a substitute of @raywenderlich.com emails triggered loads of bizarre questions through the years. It additionally arrange a bizarre divide between the principle 25-person firm Razeware, and our 300-person-strong raywenderlich.com Workforce. So we unified every thing beneath the Kodeco banner, as one group.
The place To Go From Right here?
There’s loads of fascinating tasks on the horizon for us, together with extra bootcamps, extra stay occasions, extra books, extra movies, and extra of the nice article content material that you just’ve grown to like. However our authentic imaginative and prescient to be the very best academic web site for cell builders world wide hasn’t modified in any respect.
We’re excited to have you ever alongside for the experience — thanks in your help through the years, and we stay up for having you alongside for the experience as we develop as Workforce Kodeco!
