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I examined each hyperlink preview meta tag on each social media and messaging app — so you do not have to! It was tremendous boring!


The primary a part of a collection on redundant <head> tags — you possibly can learn right here: get out of my <head>

Social media is a nasty to your psychological well being, your privateness, your democracy — and for the efficiency of your web site.

Peak on the supply code of most web sites, look between the <head> tags, and also you’re more likely to see a bunch of meta tags like this:

<!-- Meta tags generated by metatags.io -->
<title>Meta Tags — Preview, Edit and Generate</title>
<meta title="title" content material="Meta Tags — Preview, Edit and Generate">
<meta title="description" content material="With Meta Tags you possibly can edit and experiment along with your content material then preview how your webpage will look on Google, Fb, Twitter and extra!">

<meta property="og:kind" content material="web site">
<meta property="og:url" content material="https://metatags.io/">
<meta property="og:title" content material="Meta Tags — Preview, Edit and Generate">
<meta property="og:description" content material="With Meta Tags you possibly can edit and experiment along with your content material then preview how your webpage will look on Google, Fb, Twitter and extra!">
<meta property="og:picture" content material="https://metatags.io/property/meta-tags-16a33a6a8531e519cc0936fbba0ad904e52d35f34a46c97a2c9f6f7dd7d336f2.png">

<meta property="twitter:card" content material="summary_large_image">
<meta property="twitter:url" content material="https://metatags.io/">
<meta property="twitter:title" content material="Meta Tags — Preview, Edit and Generate"><meta property="twitter:description" content material="With Meta Tags you possibly can edit and experiment along with your content material then preview how your webpage will look on Google, Fb, Twitter and extra!">
<meta property="twitter:picture" content material="https://metatags.io/property/meta-tags-16a33a6a8531e519cc0936fbba0ad904e52d35f34a46c97a2c9f6f7dd7d336f2.png">
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The aim of those tags is to inform messaging and social media apps learn how to show hyperlink previews.

Hyperlink previews let individuals learn about a hyperlink earlier than they click on on it. They show a url’s title, description, and typically an picture.

This is an instance of a hyperlink preview being displayed in iMessage:

CIA Realizes It's Been Using Black Highlighters All These Years



Tips on how to create hyperlink previews

There are 4 fashionable programs for creating hyperlink previews:

These programs even have multiple method of being applied. (See the desk beneath)

All these programs contain inserting code snippets between the <head> tags of your web page.

Including these code snippets helps bots run by fb, twitter, and different apps, construct hyperlink previews of your web site.

However, this code additionally weighs down your web site for all of your human guests — and lots of web sites implement three or 4 of those strategies.

You can simply not have any of those tags — that is positive.

However assuming you need hyperlink previews of your web site to be displayed — what’s the simplest mixture of those tags?

That is one thing the world wanted to know — so I constructed hyperlink preview tester. It is in all probability essentially the most boring instrument anybody has ever made —  and I actually hope somebody finds it useful!



Which meta tags work on which apps?

This desk reveals the outcomes of utilizing the hyperlink preview tester on a number of the hottest social media and messaging apps. It reveals which <meta> tags show hyperlink previews on which apps.



Open graph tags are the clear winner

I hoped to find that one of many open supply strategies — schema.org or oEmbed labored properly on sufficient of those apps that I may recommened them.

However it appears the clear winner is Fb’s Open Graph tags.

This is the identical instance from metatags.io with out redundant tags. It goes from 1.335 kB to 729 bytes in dimension.

<title>Meta Tags — Preview, Edit and Generate</title>
<meta title="description" content material="With Meta Tags you possibly can edit and experiment along with your content material then preview how your webpage will look on Google, Fb, Twitter and extra!">

<meta property="og:kind" content material="web site">
<meta property="og:url" content material="https://metatags.io/">
<meta property="og:title" content material="Meta Tags — Preview, Edit and Generate">
<meta property="og:description" content material="With Meta Tags you possibly can edit and experiment along with your content material then preview how your webpage will look on Google, Fb, Twitter and extra!">
<meta property="og:picture" content material="https://metatags.io/property/meta-tags-16a33a6a8531e519cc0936fbba0ad904e52d35f34a46c97a2c9f6f7dd7d336f2.png">
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What if i do not need Fb or Twitter proprietary meta tags polluting my beautiful web site?

Fb and Twitter are principally evil — so it is comprehensible for those who do not need to use their tags.

You can simply use a meta description tag, and be taught to stay with there being no photographs in your web site’s hyperlink previews…

<title>Get out of my &lt;head&gt;</title>
<meta title="description" content material="An unbelievable web site for testing meta tags">
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…or, you might use a mix of meta description, Schema.org microdata and oEmbed JSON — the combo which is able to work on essentially the most variety of apps, with out utilizing proprietary tags.

<head lang="en" itemscope itemtype="https://schema.org/WebPage">
    <title>Hyperlink Preview Take a look at | Title Tag</title>

    <meta title="description" content material="Take a look at Description | Meta Description — This description got here from the meta description tag"/>

    <meta itemprop="title" content material="Take a look at Title | Schema.org Microdata Title"/>
    <meta itemprop="description" content material="Take a look at Description | Schema.org Microdata — This description got here from Microdata utilizing Schema.org Schema"/>
    <meta itemprop="picture" content material="/previews/microdata.png"/>

    <hyperlink rel="alternate" kind="software/json+oembed" href="https://getoutofmyhead.dev/oembed_link.json" title="Take a look at Title | oEmbed JSON Title Attribute"/>
</head>
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Why have I carried out this?

I have been constructing a web site — missingdice.com — with a strict web page dimension restrict of 12kB — saving information has turn out to be a little bit of an obsession — and so has discovering out what <meta> tags are literally helpful.

I’ve collected my analysis right into a collection of articles which will probably be printed on getoutofmyhead.dev.

Let me know for those who’re fascinated by studying extra, or for those who discover this in any respect helpful!

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