Do you promote merchandise internationally by means of your WooCommerce web site? Are you seeking to create a memorable expertise and optimize your retailer for a world viewers? Properly, then, you’ll in all probability be enthusiastic about using the options of WooGeolocation.
WooGeolocation is a WordPress plugin for WooCommerce that permits you to geotarget merchandise and forex by location. It helps cities, states, international locations, zip codes, and even customized map areas. Customers can construct customized areas by grouping places and utilizing them in every single place to save lots of time.
However how simple is it to configure and use? And is it actually one of the best instrument for the job in terms of mapping your retailer to sure areas?
On this evaluation, we’ll scrutinize WooGeolocation to see whether or not it could actually make life simpler for WordPress customers seeking to geotarget their WooCommerce choices.
WooGeolocation Overview
WooGeolocation is a premium plugin that provides all kinds of location-based performance to your web site. In actual fact, it payments itself as “the geolocation swiss military plugin on your WooCommerce web site.” Forex mapping, product geotargeting, market geotargeting, and way more are all supported by the plugin.
There are numerous situations the place it is sensible to make use of WooGeolocation. As an illustration, if you wish to present (or disguise) merchandise primarily based on a buyer’s distance out of your location, you should utilize product geotargeting to enhance the person expertise. When a potential buyer visits your eCommerce web site, they’ll solely see merchandise they will purchase, that means you’ll have fewer queries to cope with.
Listed here are the important thing options of WooGeolocation:
- Multicurrency:Â Provide a personalised expertise to worldwide prospects by changing your retailer right into a multi-currency store.
- Geotarget merchandise:Â Goal your merchandise to sure places solely primarily based in your goal market.Â
- Customized areas: Group often focused places to create customized areas and use them in every single place to save lots of time.Â
- Map customized areas:Â Carve your personal areas in maps the place your objects can be found.Â
- Product location:Â Assign a bodily location to your merchandise so prospects can search by proximity in a given radius.
- Dokan market geolocation:Â Filter your merchandise or retailer primarily based on the closest geolocation of the client.
- Catching: Use any cache resolution to geotarget distinctive guests solely.
Fingers-On With WooGeolocation
On this part, I’ll share my expertise of utilizing WooGeolocation on a staging web site.
To make use of the plugin:
- Buy a WooGeolocation plan (see pricing part for extra particulars)
- Log into your WooGeolocation account and go to the Downloads space. You possibly can both click on this hyperlink or open My Account > Downloads on the WooGeolocation web site.
- Click on Obtain WooGeolocation to get the .zip file.
- Add the .zip file in your WordPress web site.
- Go to WooCommerce > Settings > WooGeolocation
- Enter the license key within the License Key field (you’ll be able to seize the license key from the Downloads part in your WooGeolocation account.
- Click on Confirm Key.
Geotargeting Merchandise
Having tried a bunch of Geotargeting and Geolocation plugins up to now, I used to be curious to see what WooGeolocation needed to provide.
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First, I tried to geotarget a product. This requires enabling Product filters on the WooGeolocation settings web page, after which a brand new metabox seems in WooCommerce merchandise.
Listed here are the final settings:
So that you simply must examine the field to activate product filtering.
Moreover, you’ll be able to power geolocation on the client. Deciding on this selection will show a message asking them to share their location earlier than they will entry your retailer. This may be useful for filtering the viewers you don’t wish to attain, reminiscent of prospects who reside in a far-away continent.
You can too allow the search by radius on the store web page, which lets you present merchandise to prospects positioned inside a sure most distance of what you are promoting.
Coming over to WooCommerce merchandise, right here’s the metabox that permits customers to arrange product geotargeting:
That is the place the magic occurs. You possibly can present or by no means present a product in sure cities, states, international locations, areas, and zipcodes.
For every discipline, the plugin enables you to enter a number of names (comma separated). As an illustration, you’ll be able to enter Geneva, Lausanne, and Neuchâtel to geotarget objects to French-speaking shoppers in Switzerland.
For zipcodes, you’ll be able to enter a given radius in km together with the latitude and longitude. That is splendid should you run a bodily retailer and use WooCommerce as an extra gross sales channel. The radius you enter will depend upon how far you’ll be able to ship or ship the merchandise with out busting what you are promoting finances.
When you plan to make use of WooGeolocation to limit merchandise in sure international locations, make sure to use the warning textual content.
Skipping this step could make folks confused about why the product web page isn’t opening. You don’t wish to destroy the person expertise, even for non-customers.
Creating customized areas
To keep away from time wastage and repetition, WooGeolocation enables you to create “customized areas.” These let you goal totally different places directly, reminiscent of a gaggle of cities and international locations. In different phrases, you’ll be able to geotarget a customized area as a substitute of typing all of the places each time.
So a customized area is simply that—a bunch of places grouped beneath one title that you could later use in numerous sections of the plugin to geotarget merchandise.
You possibly can create a Customized Area by going to WooCommerce > Settings > WooGeolocation > Areas.
On the Areas web page, you’ll be able to add as many customized areas as you want. WooGeolocation has predefined all of the continents, that means you don’t need to create them from scratch. Simply goal a legitimate continent (discover a checklist of legitimate continents) and present the ISO codes included in every area for reference.
Providing a number of currencies
I additionally examined the multi-currency function in WooGeolocation. And I used to be actually happy to see that it really works easily.
To allow multi-currencies, you’ll must go to WooCommerce > Settings > WooGeolocation and click on the Multicurrencies tab.
As soon as activated, the plugin will show your default forex—the one all charges are calculated from. Then you’ll be able to add as many currencies as wanted. You can too set a rustic for a forex, which is able to allow guests from that nation or international locations to get that forex mechanically.
When you go away the power forex possibility unchecked, the guests will be capable to use the forex switcher to modify to different currencies. Test the choice if you’d like them solely to make use of the forex assigned to their nation. For international locations not listed, WooGeolocation will use USD because the default forex.
There’s additionally the choice to specify which fee gateways the forex will apply. Go away it clean should you desire making it obtainable to all. General, you can also make many modifications to enhance the client expertise on the forex entrance.
Getting Google Maps API Key
If you wish to take issues up a notch, get the Google Maps API key for geotargeting.
Listed here are the steps:
- Log into https://console.cloud.google.com/apis/dashboard?pli=1, create a brand new undertaking, select a reputation, and click on proceed.
- After you’ve got created a undertaking, generate the API key that you just’ll use within the WooGeolocation plugin. Go to Create Credentials > API Key.
- After creating the API key, be sure to limit it so it could actually solely be used out of your area. Whereas performing this step, you may as well copy and paste the important thing into plugin settings.
Be aware: Clicking prohibit key will open a brand new window the place you could fill in some particulars:
- Identify: One thing that will help you establish the API key
- Restrictions: I like to recommend proscribing by web site, however you may as well prohibit by IP tackle should you want.
- Site: Enter your web site’s title and every other domains the place you intend to put in WooGeolocation.
As soon as executed, click on Save, and the important thing will likely be protected.
Because the final step, Google will ask you so as to add a bank card to confirm your account. The corporate provides 300 USD value of credit every month without spending a dime, which ought to be ok for extra initiatives. In case you exceed the credit, Google will cost you primarily based on the variety of requests.
And that’s it for the hands-on.
WooGeolocation Pricing
Pricing is the place WooGeolocation stands out from different SaaS choices. In spite of everything, it’s not on daily basis you see a plugin providing all the important thing options in each subscription plan.
WooGeolocation has three annual subscription plans:
- Lite – $59 per yr with 1 web site license, all options, premium assist, and plugin updates.
- Professional – $149 per yr with 5 web site licenses, all options, premium assist, and plugin updates.
- Company – $299 per yr with limitless licenses, all options, premium assist, and plugin updates.
You possibly can cancel your subscription at any time.
Ultimate Verdict
Geotargeting is a superb option to create extra customized provides on your viewers and, in flip, get extra conversions throughout your web site.
With WooGeolocation, you’ll be able to geotarget your merchandise to prospects close by or in a particular market to drive income for what you are promoting.
 Present your merchandise the place they’re most definitely to promote, and provide a multi-currency checkout to cut back your cart abandonment price.
It’s time to get sensible together with your concentrating on.
