Content material is on the coronary heart of the Home windows PC expertise – from the apps that gasoline productiveness, to films that transport and video games that join. Our ardour for serving to builders extra simply deliver their apps to prospects impressed us to redesign the Microsoft Retailer on Home windows. We additionally embraced a brand new set of Open App Retailer Ideas that welcomes all builders to deliver the perfect apps and video games to your Home windows 11 machine, from apps utilizing their very own commerce to third-party storefronts.
We’re energized by the response and suggestions from our neighborhood that present us these adjustments have made an affect. The previous 12 months have been a document yr, with over 900 million distinctive customers worldwide using the Microsoft Retailer, and a 122% year-over-year enhance in developer submissions of latest apps and video games.
Right this moment, we’re excited to share updates on the Microsoft Retailer Adverts pilot for builders, growth of the Amazon Appstore in worldwide markets and nice new content material in your Home windows 11 units.
Microsoft Retailer Adverts developer pilot begins at this time
At Microsoft Construct, we introduced Microsoft Retailer Adverts, a brand new product that helps builders get their content material in entrance of the suitable prospects on the proper time. We’re happy to share we’ve got began onboarding builders to the Microsoft Retailer Adverts pilot the place they may be capable of create advert campaigns within the Microsoft Retailer, utilizing Microsoft Promoting, reaching prospects on Home windows 10 and Home windows 11 units.
We’re in the beginning of this journey, and we’re dedicated to discovering the suitable steadiness between developer success and buyer expertise. Builders excited about taking part can study extra right here.
Rising the Android™ apps and video games catalog on Home windows 11 all over the world
Since introducing our partnership with Amazon, we’ve got heard numerous curiosity from prospects and builders all over the world to increase the catalog and the checklist of markets supported.
Right this moment, we’re excited to share that throughout the subsequent few weeks, the Amazon Appstore will increase to 31 nations – together with Australia, Canada, France, Germany, Italy, Japan, Spain, United Kingdom, United States and extra.
Home windows 11 customers in these nations will be capable of take pleasure in greater than 20,000 Android apps and video games, together with widespread cellular video games Coin Grasp, Epic Seven, Machington Mansion, together with household and youngsters favorites resembling Disney Coloring World, KidsBeeTV, Lego Duplo World, and apps like Kindle, Audible, FlipaClip, Lutron to call just a few*.
To get began, merely head to the Microsoft Retailer on Home windows app. We made it even easier to find Android apps and video games. Like another content material, you’ll now discover them in editorials and search outcomes, you will note them in inline rankings and opinions, and it is possible for you to to share a hyperlink to your favourite app with your pals.
The Home windows Subsystem for Android™ (WSA) continues to get higher every month due to developer suggestions. Within the newest launch, you’ll take pleasure in 2-3 occasions sooner graphic efficiency with {hardware} acceleration, DRM video help, improved enter dealing with throughout contact, mouse and keyboard, and several other community and safety enhancements. Builders can join right here to study extra about bringing Android apps and video games to Home windows 11.
Extra apps, video games and leisure obtainable on Home windows
With 90% of essentially the most used apps on Home windows distributed by way of Microsoft Retailer, there may be now much more nice content material obtainable for everybody to work, play and study.
- Over 1 million films & TV exhibits. Followers will quickly be capable of watch their favourite groups and leagues on the ESPN app, obtainable within the Microsoft Retailer this month**. We’re additionally happy to share that the catalog of films and TV exhibits continues to develop. Along with the favored catalog of Disney+ and Microsoft Motion pictures and TV, at this time we’re launching to Home windows Insiders a brand new integration with Amazon Prime Video, unlocking an expanded and nice catalog of titles, like The Lord of the Rings: The Rings of Energy.
- Unleash your creativity and productiveness. Whether or not it’s creating and enhancing movies with ClipChamp and CapCut, sharing pictures with Glass, mixing music like a DJ with Djay Professional, writing a novel with Scrivener or collaborating and accumulating notes with the brand new unified OneNote app coming this month, there are apps obtainable that supply nice experiences to specific your self. Optimized for Home windows 11, we’ve got additionally welcomed Bilibili, a number one video neighborhood obtainable in China.
- Nice video games are on Home windows. From the classics to informal video games, the Microsoft Retailer has a PC recreation for everybody. With Sport Go, you possibly can play lots of of high-quality PC video games with mates, together with new releases on day one just like the upcoming Excessive on Life or Gungrave G.O.R.E., in addition to widespread favorites like Disney Dreamlight Valley, Minecraft, Forza Horizon 5, Soccer Supervisor 2022 and ARK: Survival Advanced – all for one low month-to-month worth. With quite a lot of PC video games from each style, and new titles added on a regular basis, you at all times have one thing new to play. With Sport Go and Microsoft Retailer, it’s now even simpler to seek out video games included along with your membership or on sale, and with our newest set up enhancements now you can entry native recreation recordsdata and set up mods for a lot of of your favourite video games.
Extra apps, video games and leisure within the Microsoft Retailer on Home windows
And way more…
There are lots of different updates coming in October to Microsoft Retailer with the most recent model of Home windows 11. Prospects could have a brand new search expertise inclusive of screenshot previews in Microsoft Retailer and Home windows Search, and customers will be capable of simply restore their apps when transitioning to a brand new Home windows 11 machine. Builders of Win32 apps will see enhancements within the multi-language submission expertise, certification experiences, ranking and overview experiences, the post-install expertise, and extra. Study extra about publishing your apps to Microsoft Retailer.
And that’s simply the beginning. We’re impressed by our prospects and builders and respect their continued suggestions. We look ahead to delivering much more experiences that empower you to do extra of what you’re keen on.
*{Hardware} dependent: See Home windows 11 Specs and System Necessities | Microsoft.
**Content material is probably not obtainable in all territories. Blackout and different restrictions might apply.
