The Arduous Rock model is thought broadly with its cafes, eating places, outlets, and on line casino properties and prospects who patronize its venues all over the world. The difficulty was there have been totally different digital experiences for patrons who interact with totally different branches of the corporate. This turned more and more sophisticated as extra properties and venues have been acquired and added to the combo.
Andre Gowens, vice chairman of enterprise structure, software program engineering and knowledge analytics with Seminole Arduous Rock Help Providers, seems on this episode of That DOS Received’t Hunt. He discusses consolidating and streamlining totally different digital buyer experiences that have been in use throughout Arduous Rock’s properties. Making the change turned more and more needed, he says, because the model continues its progress and enlargement. Gowens shares a number of the strategic IT decisions Arduous Rock made to alleviate the complications and confusion that might develop when prospects go to its totally different retailers.