The Apple Watch is definitely among the finest wearables on the market, however the battery life may be fairly underwhelming — however that will change sooner or later. An Apple exec hinted that extending its wearables’ runtimes is a spotlight for the Cupertino-based tech big.
Like several feedback from the corporate, you’ve actually acquired to interpret hidden meanings in what is definitely stated right here, and Apple’s VP of worldwide product advertising and marketing Bob Borchers is likely one of the finest with regards to non-committal-but-also-kind-of-committal solutions.
Whereas our interpretation of Borchers’ responses for Apple Watch is optimistic, I’m afraid it appears just like the sundown is close to for the dream of a brand new Mac Professional.
Giving the Apple Watch extra stamina
Talking to India Right this moment, Borchers confirms that Apple is conscious of those constant complaints in regards to the battery life, saying that the Apple Watch “is a wonderful well being tracker, however which can even drastically profit from extra battery life.”
He additionally confirmed that in one thing like a smaller wearable, the corporate has to strike an excellent steadiness of all the things — from its real-time well being and physique monitoring to inside processor energy. All of this has an affect on battery life, however this does very effectively look like the corporate has heard all of the complaints, and goes to do one thing about it.
Don’t anticipate a Mac Professional anytime quickly (or ever)
To this point, the closest we’ve gotten to an Apple Silicon-based Mac Professional is an off-the-cuff point out through the Mac Studio announcement, and a code reference in iOS 16.4. However past that, the corporate has been very quiet about it.
And I feel the reason being easy: there is no such thing as a new Mac Professional. Don’t get me fallacious, I’d like to be fallacious right here, however Borchers’ remark about it when requested may be very telling. Whereas he reiterated the mission to have the “complete product line” working by itself processors, he then went on to say that Apple silicon can “energy and rework experiences from the MacBook Air to all the best way as much as the Mac Studio.”
Did you get that? No point out of the Mac Professional in his reply. This might be by design, however with the graphical prowess of the likes of the present 14-inch MacBook Professional and the Mac Studio for inventive professionals, you need to query the purpose of getting a Mac Professional.
As a result of certain, a devoted GPU can be good, and swappable elements can be fairly mint. Nonetheless, I feel the ship has sailed on this grand concept, given simply what unbelievable feats the standalone silicon is able to.
Outlook
So all-in-all, a moderately combined affair of fine information and dangerous information, however the latter doesn’t essentially imply it’s sport over for inventive professionals on the high of their sport.
It’s already clear that the M2 Professional and M2 Max are able to large issues. Add to that the continued work to continually enhance (given the actual fact we’re listening to rather a lot in regards to the M3 chip being constructed on a 3nm course of), and Apple’s journey appears rather a lot clearer to simply give attention to bettering this present vary of {hardware} moderately than attempt to introduce a super-expensive pro-tier desktop system.
The closest I feel we’d see is an iMac Professional, however don’t quote me on that! Moreover that, although, as somebody who’s at all times scuffling with battery life anxiousness within the Apple Watch Collection 8, to see the corporate take a vested curiosity on this space is encouraging.
