As our staff hit the CES 2023 present ground, we apparently heard lots of people berate their iPhone 14, so we determined to ask them why.
The grumbled whispers persevered all through the week, and as I left the spectacular Nvidia Omniverse (we even gave it one of the best empowering tech award in our better of CES 2023 choice), the loudest whispers had been there for all to listen to. Speak concerning the iPhone 14 being full trash went into overdrive, which is fascinating given we reviewed it fairly favorably!
So let’s get a solution out of those individuals, as to why that is apparently a giant previous stinker from Apple.
Why the hate?
I spoke to a couple individuals for some fast, nameless feedback about what received them so riled up concerning the iPhone 14, and the feedback are type of damning.
One peripheral maker said, “My daughter has gone by way of three iPhone 14s in the previous couple of months.” After I requested what the problems had been, they mentioned, “Lenses hold cracking, buggy efficiency, with one actually simply by no means turning on once more after simply a few days of regular use.”
At first, he thought she may need simply been mishandling the system, however after the acquisition of a 3rd and utilizing an especially sturdy case, as soon as once more, there was a problem, and he “downgraded” her to an iPhone 13 Professional Max and all has been effectively ever since.
One other particular person described that after a month of use, the iPhone 14 was no enchancment over the 13 and felt as in the event that they had been taken benefit of by their supplier, who insisted now was the time to improve.
As I walked the aisles and chatted with trade people, the themes, points, and complaints had been all the identical. iPhone 14, in all its iterations, was a flop and never actually an improve, however merely a rebranded and tweaked 13. I imply, Nothing even managed to make Apple themselves say it concerning the iPhone 14 Professional of all telephones. Simply skip to eight:40 and also you’ll see what one customer support rep says when the Nothing returns its iPhone.
Outlook — is it time for Apple to develop up?
It’s bizarre to say that Apple was so closely talked about at a conference they by no means attend. Although, to allow you to in on slightly secret, we did see Apple reps attempt to get into the HTC Vive XR Elite non-public occasion to check out the {hardware} (possibly the Apple headset is nearer than we predict).
However I digress. Off the file, a number of the iconic tech maker’s companions are whispering their displeasure on the lack of true innovation from mount Cupertino, particularly once we see others having fun with all of the potent energy coming from the most recent Snapdragon chipsets.
So Apple. Would it not kill you to spend slightly extra time in R&D to iron out these points and work on giving us one thing slightly extra recent every year relatively than dolling out a barely repurposed mannequin from final yr?
It could be time to cease utilizing the phrase “innovation” on a loop after scaring us half to loss of life with bear assaults to promote us iPhones that, based on the ghosts within the halls, are full trash.
