Kodeco is the brand new raywenderlich.com! Be taught the place it began, and what led us to a rebrand.
– By Ray Wenderlich, Founder
This publish is one in a collection about our rebrand; learn all of them right here:
Introducing Kodeco — the New raywenderlich.com
Why Rebrand? The Backstory of raywenderlich.com – (you’re right here)
To Infinity and Far, Far Past
319 Days to Constructing a New Model
You’ve most likely seen that raywenderlich.com has made an enormous change: Now we have a brand new look, and a brand new identify!
Welcome to Kodeco: the brand new raywenderlich.com!
Whereas the location may look a bit completely different, don’t fear: you’ll nonetheless have entry to the identical nice materials you’ve all the time loved along with your membership. However chances are you’ll be questioning:
- Why is raywenderlich.com rebranding?
- Why are we doing this now?
- Why did we select the identify Kodeco?
- What’s new, and what’s altering?
Let’s dive in!
Why Is raywenderlich.com Rebranding?
About 10 years in the past, I stop my job to turn into an indie app developer. As I used to be making apps, I began my very own private weblog to share issues I used to be studying alongside the best way.
However through the years, the location grew far bigger than one particular person’s private weblog. Now, I’m a small a part of a tremendous group of over 300 gifted builders from world wide who group as much as assist the group be taught and turn into consultants in cellular growth.
Again after I first created raywenderlich.com, I by no means imagined that the location would remodel from my private weblog into the group useful resource that it’s at present. If I had recognized, I by no means would have named the location raywenderlich.com. As a substitute, I’d have picked a reputation that higher represented all of us.
Actually, I strongly thought-about rebranding the location as early as seven years in the past, and bought a number of completely different domains equivalent to tutorialteam.com, rwtutorials.com, and so forth. Nevertheless, the timing simply wasn’t proper; there’s an enormous quantity of labor that goes right into a rebrand, and our group was just too small to deal with it.
Why Are We Doing this Now?
However now issues are completely different! Since I first thought-about rebranding the location, our group has grown significantly:
- A Rising Group: We now have over 300 authors, editors and leaders at raywenderlich.com, together with a full-time employees of 25 folks.
- A Rising Library: Our library now consists of over 5,000 movies, 2,000 articles and 40 books on cellular growth.
- A Rising Scope: We’re not merely an iOS website anymore: We now cowl all elements of cellular growth, together with Android, Flutter, Server-Aspect Swift, Unity and extra!
We’re now on the stage the place we completely want a brand new model that higher displays the truth of what we’re as a group and as a website. We want a model that makes it clear:
- We’re not a single particular person’s weblog anymore; we’re a group of builders who like to be taught and share our data with the world.
- We’re not a tiny little website anymore; we’re a world-class instructional platform and group.
- We’re not solely an iOS website anymore; we now cowl all elements of cellular growth, and we’ll cowl much more topics sooner or later!
In different phrases, raywenderlich.com has leveled up! I like to consider it much like getting a status class in D&D. :]
Why Did We Select the Title Kodeco?
We thought-about a whole lot of various identify prospects for the brand new model, and the one which got here up on prime was Kodeco (appears like co-DECK-ko).
What we love about this identify is that it combines the concept of “code” and “echo”. Our group makes a speciality of creating high-quality cellular growth tutorials, the place our consultants present you the best way to write code, and readers then “echo” of their footsteps.
Much more, after following our tutorials, readers usually find yourself with careers in cellular growth and turn into consultants themselves. They then begin to share, or “echo” their data, by giving talks at meetups or conferences, mentoring junior builders or by becoming a member of our tutorial group, instructing and provoking the subsequent era of builders.
In different phrases, this website is all about instructing in a method the place readers “echo” what we do, and the teachings we educate additionally “echo” by means of different builders, who pay it ahead throughout future generations.
Another excuse we like Kodeco: It’s an entire lot simpler to spell and sort than raywenderlich.com! :]
What’s New, What’s Altering, and What’s Staying the Similar?
Actually, the one factor that has modified is the identify and the location’s look. The whole lot else is identical. It’s like rising up: If your loved ones strikes to a brand new home, the tackle adjustments and the home itself appears new, however all the pieces inside shortly appears like dwelling once more. We’re nonetheless the identical bootstrapped firm we have been earlier than. We nonetheless have the identical inner group in place. We nonetheless consider in the identical values and have the identical ethos that we’ve all the time had.
And our content material contributors? They’re nonetheless all right here, too! As a substitute of being often known as the raywenderlich.com Tutorial Group, they’re now proudly often known as Group Kodeco. All your favourite authors and instructors are nonetheless right here that will help you ability up and develop your future as a developer. All of the content material that you just had entry to earlier than, you will have entry to now… together with many new issues we’re cooking up!
We’re extremely enthusiastic about this subsequent chapter of our growth, and may’t wait so that you can be part of us on the journey!
