Vodafone Concept has rolled out its advert tech platform, Vi Advertisements. The AI-driven platform will enable entrepreneurs to immediately have interaction with the telco’s 243 million subscribers by means of a number of channels like Vi owned digital media- Vi App, Vi Motion pictures & TV App, and conventional channels like SMS, IVR calls.
The platform is media-agnostic, and entrepreneurs can have interaction with Vi customers on exterior media channels and writer companions of Vi Advertisements.
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Furthermore, Vi Advertisements will supply a self-serve interface offering entrepreneurs end-to-end management of their campaigns. The interface Vi goals to deal with two largest challenges confronted by entrepreneurs immediately: insights and attain.
The platform will assist entrepreneurs successfully attain out to the fitting goal group with probably the most related messaging whereas offering a monetisation alternative to Vi, stated Avneesh Khosla, CMO, Vi.
Vi Advertisements platform has been in-built partnership with TorcAi, a worldwide supplier of viewers infrastructure and programmatic options.
