Are you on the lookout for one of the best 404 error web page design examples?
The best 404 web page will hold guests in your web site for longer and encourage them to transform. By creating a fascinating, useful, and entertaining 404 web page, you can provide guests an excellent expertise, even after they see an error.
On this article, we’re sharing a number of the finest 404 error web page designs.
Why You Must Optimize Your 404 Design
A 404 error occurs when the server can’t attain the web page somebody is attempting to go to. As a substitute of exhibiting them a clean display screen, the server shows a 404 web page as an alternative.
Most WordPress themes include a primary 404 template, however these designs are normally primary and easy.
Additionally they received’t present any content material out of your web site, reminiscent of well-liked posts that the customer might wish to learn, or your web site’s navigation menu.
In case you present guests a boring, unhelpful 404 web page then they’re extra more likely to depart your WordPress web site, which can enhance your bounce price and harm your WordPress search engine marketing.
With that in thoughts, it’s good to create a customized 404 web page that has your individual branding and content material. You can even assist guests discover what they’re on the lookout for by including search bars, menus, hyperlinks, and different useful content material.
The simplest method to create a customized 404 design is by utilizing the SeedProd plugin. It’s the preferred drag and drop touchdown web page builder, so you’ll be able to create a customized 404 web page with out writing any code.
SeedProd additionally has a number of professionally-designed 404 templates that can assist you create an attractive error web page, quick.
When you’ve put in SeedProd, it’s a good suggestion to show to your opponents for inspiration. With that in thoughts, we’ve collected one of the best 404 error web page designs so that you can have a look at.
1. DFY
Many web sites use countdown timers to create a way of urgency and get extra conversions utilizing FOMO. Nevertheless, DFY had made the weird resolution so as to add a countdown timer to their 404 web page.
This timer counts down the seconds till the customer is mechanically redirected to the homepage. By making a time restrict, DFY instantly makes their 404 web page extra partaking and pushes guests to decide earlier than time runs out. It’s additionally an uncommon design alternative, so it’s assured to seize the customer’s consideration.
The 404 web page’s messaging provides to this sense of urgency, making this a really dramatic and compelling web page design.
For extra details about utilizing closing dates in your web site, please see our information on the way to add a timer widget in WordPress.
2. OptinMonster
OptinMonster is among the finest electronic mail seize plugins for WordPress utilized by over 1.2 million web sites. It has all the pieces you want to flip guests into subscribers and prospects.
Unsurprisingly, OptinMonster makes use of their 404 web page as a lead era instrument with an attention-grabbing animation and clear name to motion.
Even higher, their pitch pertains to the customer’s scenario.
When somebody lands on a 404 web page, there’s a giant likelihood they’ll quit and abandon your web site, since they’ll’t discover what they’re on the lookout for.
OptinMonster’s pitch performs into this, by asking: ‘Do you know that over 70% of holiday makers who abandon your web site won’t ever return?’
Because the customer is already desirous about web site abandonment, they’re extra more likely to act on this statistic. The decision to motion then gives guests a free book that guarantees to transform abandoning web site guests into subscribers.
Clicking on the ‘Obtain Now’ button opens a popup the place the individual can sort of their electronic mail handle and get their free obtain.
As we are able to see, OptinMonster makes use of the 404 error to their benefit by making a pitch that feels very related and well timed.
If you wish to use your individual 404 web page for lead era, then you’ll be able to gather electronic mail addresses utilizing SeedProd’s Giveaway, Contact Type, and Optin Type blocks.
3. Kualo
Many web sites use gamification to construct buyer loyalty and hold individuals coming again to their web site.
Kualo have taken this one step additional and gamified their 404 web page.
As a substitute of serving to guests discover their means again to the primary Kualo web site, the 404 web page challenges them to an area invaders recreation.
This turns a irritating error message right into a enjoyable shock.
Even higher, if you run out of lives Kualo provides you an incentive to hold on enjoying.
The popup gives gamers a reduction on internet hosting in the event that they handle to attain over 1000 factors. It is a good instance of a 404 web page that retains guests in your web site for longer, and provides worth to the person expertise.
4. TripAdvisor
TripAdvisor’s 404 web page is enjoyable and useful, and opens with a joke that’s particular to the journey business.
When somebody lands in your 404 web page, they could be pissed off with their expertise. Humor might be a good way to re-engage these individuals.
Even higher, the jokes at all times tie into the TripAdvisor model.
Branding is among the main advantages of changing the usual WordPress 404 web page with a customized design, and TripAdvisor’s web page exhibits that branding isn’t simply customized logos and pictures. The phrases in your 404 web page are simply as necessary because the graphics.
The 404 web page additionally highlights all the main areas of the TripAdvisor web site, which helps guests discover what they’re on the lookout for.
Since navigation is so necessary, we advocate SeedProd’s Nav Menu block because it permits you to construct every kind of menus immediately contained in the web page editor.
5. Brett Terpstra
At first look, Brett Terpstra’s 404 web page might look primary however the actual energy lies in its listing of recommended posts.
Brett Terpstra’s 404 web page exhibits a listing of posts containing key phrases associated to the hyperlink the customer was attempting to entry after they bought the 404 error.
It’s a easy trick that provides lots to the customer expertise.
Personalised content material could make your web site extra helpful, partaking, and interesting so it is sensible to increase this to your 404 web page.
To be taught extra about focused content material, please see our information on the way to present personalised content material to completely different customers in WordPress.
6. Fixed Contact
Fixed Contact is one other 404 web page that makes use of humor to win over pissed off guests. The e-mail service supplier makes use of casual language to enchantment to their target market, whereas additionally giving guests a simple route again to the homepage.
In case you scroll down the web page, then you definitely’ll discover hyperlinks to another necessary areas of the Fixed Contact web site.
Nevertheless, what we actually like is the quick hover animation that performs each time you progress the mouse over one of many blue blocks.
Animation could make a web page extra partaking, and the a number of hover animations creates a storytelling component because the customer strikes across the 404 web page.
There are a couple of other ways to animate your 404 web page, together with highlighting and rotating your textual content utilizing the SeedProd Animated Headline block. For extra info, please see our information on the way to add CSS animations in WordPress.
7. IMDB
Most individuals will encounter your 404 web page when on the lookout for one thing else totally. Because the 404 error is surprising, it’s necessary to reassure guests that they’re nonetheless in your web site by sustaining model familiarity.
IMDB do that in a really delicate and light-hearted means, by exhibiting a well-known quote from a film or TV present.
Additionally they embody a hyperlink to be taught extra concerning the TV present or film that they’re quoting.
On this means, IMDB’s 404 web page reinforces their model whereas additionally giving guests a enjoyable method to discover their content material.
Exhibiting random quotes in your 404 web page might be enjoyable and interesting. Nevertheless, it’s nonetheless a good suggestion to supply hyperlinks to your web site’s most necessary content material, simply in case the customer isn’t within the hyperlink that you simply’ve chosen at random.
IMDB exhibits this doesn’t must be difficult, by together with a hyperlink to their homepage.
8. Steve Madden
Steve Madden tries to show an error message into gross sales by exhibiting their finest promoting merchandise on the 404 web page.
Even higher, they’ve added filters so prospects can browse the completely different merchandise immediately from the 404 web page.
In case you run an on-line retailer, then you’ll be able to simply show your hottest merchandise, merchandise which might be on sale, your latest merchandise, and extra. Merely add the ‘Greatest Promoting Merchandise’ block to your 404 web page and SeedProd will discover these merchandise after which add them to your 404 web page mechanically.
When designing your individual 404 web page, it’s a good suggestion to make use of the identical header and footer as the remainder of your web site. It will reinforce your branding and cease guests from questioning whether or not they’re in the fitting place.
That is precisely what we see with Steve Madden’s 404 web page, however we significantly like how a lot content material they handle to suit into these two small areas.
The header and footer helps guests bounce straight to any a part of the Steve Madden retailer, and even third-party websites reminiscent of the corporate’s Twitter and Fb web page.
They even present entry to interactive areas, together with a good product search bar.
9. Condo Remedy
This 404 design from Condo Remedy instantly catches the customer’s consideration with a giant hero picture.
Condo Remedy additionally makes use of this house to bolster their model id, by exhibiting a classy picture of a kitchen together with a joke about washi tape.
If you wish to add a hero picture to your design, then SeedProd has a number of ready-made hero sections. These are collections of photos, name to actions, and even easy lead assortment types which you could add to your 404 design with a click on of a button.
There’s even a piece that might look proper at house on the Condo Remedy web site.
10. Screaming Frog
Just like a number of the different 404 pages on this listing, Screaming Frog makes use of humor to attempt to interact with guests.
Nevertheless, in contrast to the opposite companies on this listing, Screaming Frog creates a instrument that helps web site house owners discover and repair damaged hyperlinks. Their 404 web page wastes no time mentioning the irony of the Screaming Frog web site having a damaged URL.
By poking enjoyable at themselves, Screaming Frog delivers a memorable 404 web page that doesn’t take itself too significantly.
The animated background additionally helps this 404 design stand out from the gang.
Movies and animations are a good way to make your 404 web page extra partaking. Nevertheless, they’ll add to the 404 web page’s loading instances so we advocate following our tricks to pace up WordPress efficiency, significantly when you’re utilizing a number of giant or high-resolution movies in your 404 design.
11. MonsterInsights
MonsterInsights is one of the best WordPress plugin for Google Analytics. It lets you simply set up Google analytics in WordPress and exhibits useful studies within the WordPress dashboard.
The MonsterInsights is an effective instance of a branded web page. As quickly as guests arrive on this web page, they’ll see a novel graphic primarily based on the MonsterInsights emblem.
It is a enjoyable method to let guests know that they’re nonetheless on the MonsterInsights web site, even when they’ve adopted a damaged hyperlink.
This web page additionally explains what a 404 error is and suggests some issues the customer can do to repair the error. Serving to individuals clear up the 404 error themselves can enhance the customer expertise, so it’s a good suggestion to incorporate this info by yourself 404 web page.
Even when you encourage guests to repair the issue themselves, it’s nonetheless necessary to incorporate hyperlinks to your web site’s most necessary content material. The MonsterInsights 404 web page provides individuals a couple of choices by together with hyperlinks to the assist web page, the MonsterInsights documentation, and the pricing web page.
12. MAD
MAD has created a easy however extremely interactive web page by utilizing toggles to create a 404 error message. You may take away this message by turning all of the toggles off, and even create your individual message by activating the toggles.
It’s a really easy however pleasurable expertise that’s designed to get a number of interplay from guests. It’s additionally a really distinctive 404 web page that guests will keep in mind, and even perhaps share with different individuals.
This placing design proves which you could construct a memorable and entertaining 404 web page from a easy concept.
13. Southwest
Southwest’s 404 web page tries to assist guests get again on observe by explaining what a 404 is and why they could be seeing the error. They even recommend some attainable fixes, which could be useful in case your target market isn’t very acquainted with 404 errors.
The place this design actually stands out is the sheer variety of hyperlinks it manages to show and the way neatly these URLs are organized.
In case you scroll to the underside of the display screen, then you definitely’ll discover social media hyperlinks, contact info, a hyperlink to affix their electronic mail listing, and dozens of different hyperlinks all organized in clear and user-friendly classes.
The Southwest 404 web page is a superb instance of how a lot info you’ll be able to pack right into a web page with out overwhelming the customer.
Right here, the fitting format is essential and Southwest does an excellent job of utilizing classes, lists, and completely different sections to create a 404 web page that’s information-packed however nonetheless simple to learn.
We hope this text has helped you discover one of the best 404 error web page design examples. You may additionally wish to take a look at our information on the finest WordPress web page builder plugins and our comparability of finest electronic mail advertising and marketing providers to show potential leads into paying prospects.
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